Most often, when we think of College Campus Advertising, we think of advertising that promotes products, goods, services, or places.  Come here, shop there, buy this!  However, another proven track is to use the same strategies to market your Grad School to the top undergraduate students across the country. 

The focus on specialized degrees and graduates will indeed require a bit of a different campaign, but in general, your Graduate School is marketing its own product.  Your marketing plan will likely include pieces like establishing the undergraduate qualifications necessary to enter your program, promoting your university or college to the prospective grad students, and narrowing your plan to those schools that best fit the graduate programs you offer. 

Besides laying out these strategies, another large piece to the puzzle involves actually reaching the students that fit the model.  The size of their school makes a huge difference, as well, in how you go about this. 

OnCampus Advertising has years of experience in developing programs like these, and can offer that expertise in building a plan for your graduate program.  We can help you with types of advertising media, promotional events, career fairs, information sessions, seminars or presentations, and general awareness ads.  In addition, let us recommend the right mixture of target areas, campus events, and places to best present your program to the potential grad students. 

We are well versed in plans that combine college newspaper advertising with online information, mailers, hand-outs, and other forms of campus-targeted media.  Contact one of our representatives today at  617-523-9801  today, or visit us online.  Let us help you get your message across, to the right recipients, at the best time and place, and with the most beneficial means for your Graduate School Program! 

When we think of fund raising, the first groups that come to mind are school field trips, girl scout cookies, high school sports and music groups, cancer research, and other such things.  Some are small dollar programs, and others multi-million dollar enterprises.  But the common thread among them is a means to raise money for a good cause. 

Many organizations totally depend on donations, sales, raffles, and other fund raising activities to fund their group's activities.  Many a Swim Team has raised money through coupon book sales, raffle tickets, and concession stands to buy timer watches, lane ropes, flags, and even blocks.  All things they would not be able to afford any other way. 

Things are no different on college campuses across the country.  All types of college organizations rely on promotions and fund raising to support their cause.  Maybe they sell drinks or burgers at the games, or host dances or events, or perhaps even promote brand name products.  As these promotions almost always involve outside assistance, donations, or discounts, this becomes a marvelous opportunity for vendors of all kinds to get involved, and noticed, on campus.

By using this form of advertising on campus, your company can definitely improve its image there via good will, product recognition, and the development of long term business relationships with the students.  Your name and logo generally get right out front at these functions, and the bond is formed!  Contributing small things like tee shirts, hats, notebooks, or mugs can leave a lasting and a useful impression.  Another one of life's small investment - big payback deals.

OnCampus Advertising has been helping businesses like yours for many years develop solid marketing programs at colleges and universities nationwide.  To learn more about how you can start marketing effectively on campus, contact us today - by phone, by mail, or on-line.  Let one of our experienced representatives help you get your game plan started.  We can expand on the promotional presence with mobile media campaigns, college newspaper advertising, poster and bulletin board ads, and many other marketing avenues.  So give us a look today - we're only a phone call away!

Combine your message in person with a presence over the internet, smart phone, newspaper, or even hand outs.  You will be surprised at how fast all of these little pieces can add up to a big reward for your company.  It will also go a long way with your community image!

 

 

Studies have confirmed that college-centric online marketing has a tremendous presence on college campuses all across the United States and Canada.  With more than 80% of young people on the internet every day, a number likely even higher at universities, the marketing possibilities should be obvious. 

With that in mind, developing a connection with today's students and your products, goods, or services via the internet is a must.  The young people of today are knowledgeable and eager to learn.  About news, politics, sports, and the whole world that is opening up to them.  The time is right to begin to build a solid foundation with them and your products.  It has been proven repeatedly that relationships built during college often last well beyond into adult life. 

Whether through computers, smart phones, iPads, or other devices, the students are watching and listening.  Putting your message in a banner ad on the college newspaper website, offering coupons and discounts, presenting product information can all be right at their fingertips.  College websites are unique in the way that they can simultaneously deliver campus-specific traffic alongside relevant campus information. 

If this all sounds intriguing for your company or business, OnCampus Advertising can help you find the most effective ways to get your messages across.  Contact us today to learn more developing your own solid on campus advertising campaign.  We have the experience with the student likes and dislikes, and how best to communicate with them.  Trust us to get your company message across campuses nationwide. 

Many of the busiest fast food franchises are actually operating on America's college campuses.  In addition to an ever-growing variety of goodies in the college dining halls and cafeterias, many of the fast food chains have found their way on campus as well, bringing the students favorites a short walk away.  Whether it's a quick coffee or cappuccino, a hearty sandwich, salad, or cheeseburger, the students are loving it!

If this is possible, what does that say about the potential of advertising your business on the same college campuses!  It represents a constant, continual market opportunity.  Students are starving for the latest trends and gadgets, and it really is a captive audience.  One your business simply can not afford to overlook.

With innovations like on campus promotional activities, student newspaper advertising, college online advertising, and all sorts of university media marketing, they are there waiting for you!  OnCampus Advertising can help you sort through all of the possibilities and determine the best strategy for you.  If this sounds interesting to you and to your company, stop by our website and see for yourself.  See for yourself what others are doing already to develop connections with the huge on campus market.  Contact us today to get things started taking your business back to school!

While developing a strong and successful on campus marketing program is certainly a terrific first step in connecting with the Millennials, businesses cannot afford to overlook the possibilities of internships and employment as well.  Getting your company name out there and well known on campus is so important, but it shouldn't just be about selling your products.  It should also be about developing long-term relationships between you and the college students that carry over past graduation.

A vital piece in this process is to get involved with them from a working perspective, by offering internships, and making a presence for employment after graduation.  It is such a tremendous opportunity for businesses to connect with this next new generation to the workforce.  By providing the students a means to learn about the companies who are looking to fill vacancies in their career field or major, will open doors for them and for your business. 

Putting representatives on campus with information and an application process will help your company find the top level workers you need.  Job fairs, on campus advertising, promotional activities, and university media presence will reap large rewards to companies looking to fill entry level positions.

The college students are all so eager to learn about the "real world" through any means of exposure or experience possible.  Developing the best college marketing game-plan for your company need not be a stressful ordeal.

OnCampus Advertising can provide you with the tools and options you need to make this work best for your business.  Take an opportunity today to look over our website and see what some of the possibilities are.  If you want to learn more and get things started, please contact us via email, or feel free to give us a call at 1-888-428-7237 now! 

Graduate schools these days have to compete even harder to attract the best students to their programs. For schools with specialized degrees, this can be quite a challenge on several fronts. First, if you are an international graduate school program, how do you reach students in North America that will have the prerequisite undergraduate qualifications to meet your schools minimum standards? If you are a small graduate school in a specialized field, how do you promote your program to prospective students? College recruiting strategies vary greatly so the best approach to marketing to college students is always to be proactive in promoting your program to the small subset of students who would be your best prospects. For example: if you are a graduate program offering degrees in advanced science and technology then focus on the students who are doing their undergraduate studies at select schools with select majors that would be best suited for your advanced degree program.

Achieving this level of targeting of students, however, is not easily accomplished. You may know what you want but how do you reach that junior, engineering major, who attends a large state university? Do you use the standard college newspaper advertising channel or do you try to get more granular with your advertising to college students?

For your graduate program, I would recommend a mix of traditional campus media and career fairs / information sessions. The college media can be geo-targeted to areas of campus highly frequented by your group of students – dorms, classroom buildings, student recreation centers, labs, and libraries whereas promotional events will get your recruiting team on campus speaking directly these students about your program.

Learn more about recruiting the best students for your graduate program by contacting us online, or calling OnCampus at 617-523-9801 today.

College newspapers are an interesting form of media. There are probably just as many as there are institutions of higher learning and every single one is written by students. They deal with stories and news that their readers will relate to and enjoy, and thus focus on many issues associated with the college age demographic. In part, the college newspaper came into being because the college campus is rather like it's own village or town. Although many universities can be found within cities, they are still autonomous in a number of ways. Students certainly identify with this and show it by supporting their college teams, wearing college paraphernalia, AND reading every edition of their college newspaper.

That's right, most students gobble up the information presented to them in their college newspaper and they tend to look at every single page. For this simple reason, if you want to sell to the college age demographic, you need to advertise in college newspapers. As to when you should use them for advertising to college students, the simplest answer would be "in every edition". Nevertheless, if you can only afford to advertise in two issues during the Fall semester, stick to placing a big ad in the first edition of the school year, and another in the homecoming edition. These editions are important because they will also be read by the higher number of parents of college students that are on campus at those times.

Contact us online, or call OnCampus at 617-523-9801 today to learn more about the benefits of college campus marketing.

Wait a minute, maybe we should re-think our Facebook strategy...

A recent study carried out by researchers at the University of Florida demonstrated that ads placed on Facebook were viewed in a negative manner by college age users. While users expressed positive views for the pages of businesses on Facebook, they tended to think of banners and ads as intrusions. The lead researcher, John D. Morris, concluded that college age people see Facebook as being a private and personal site and thus tend to resent being exposed to paid advertisements when interacting with this social media giant.

These are sobering results given that businesses are expected to spend three billion dollars on Facebook in 2011; an increase of more than 55% compared to the previous year. This is the first study of its kind and shows how little is known about how to effectively use Facebook for marketing. Since a huge number of college students use Facebook on a regular basis, every company that carries out college campus marketing campaigns needs to reevaluate and rethink strategies that involve this social media pioneer. It should still be included in marketing campaigns, but will probably be more effective by directly interacting with college students from a business page than by placing ads.

To learn more about how to effectively market to college students with college newspaper advertising and other strategies, contact us online, or call OnCampus at 617-523-9801 today.

The college campus is like a town or, in the case of some large universities, more like a small city. However, one of the biggest differences between a college campus and a town is that while towns are populated by people of all ages, there is more or less one main age demographic at universities. Sure, there are seniors citizens and many professors and university staff in their 30s and 40s but the majority of people on campus are between 18 and 25 years or age. Filled with hope and brimming with enthusiasm, these young, active adults make for a valuable target market.

Companies that sell products used by this age group can see a huge return on marketing investments when they focus their campaigns on college campuses. This is because marketing products to twenty-somethings with off campus campaigns that use media seen by the general public only reach a small percentage of the target market. Sure, advertisements and youth marketing can be geared towards certain television programs and radio shows used by this age group but they can’t match the marketing potential of campaigns carried out in the places that harbor the highest concentration of the target group. OnCampus Avertising has the experience and ability to help companies connect with the college student demographic.

To learn more about the media services they offer, contact David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com

College and university campuses are goldmines for campus advertising and marketing to the college age demographic about various products and services but they are also fantastic places to recruit promising employees.

Many college students look for part time positions while those in their senior year are especially motivated to find a position related to their career and if hired, will work hard to become established within the company.

Most companies realize this and set up booths in job fairs held on campus for this purpose but there are also other means of marketing to students to find new people who can bring fresh expertise to the team.

One such outlet that companies can use to locate the workers they need is the college newspaper. Just as with off campus newspapers, companies can post job openings or express an interest in hiring certain types of people in the classified section of the paper. The reason that this is such an excellent means of finding the best workers is because college newspapers are read by most students on campus. They certainly check the classifieds so companies can expect immediate responses from a number of students in search of a job. Depending on the position available, some might not meet the requirements, but there will always be a few that show a great deal of promise.

Learn more about the media services offered by OnCampus Advertising by contacting David Page at 617-523-9801 or by emailing him at dpage@oncampusadvertising.com.

Marketing and advertising on the campuses of universities and colleges is a powerful strategy for connecting with potential college student clients.  College students can relate to each other because they belong to the same generation and are sharing the college experience but this doesn’t mean that just one strategy is sufficient for marketing to students.  Advertisers can best break through the dynamic atmosphere of the college campus and make sure that marketing materials reach as many students as possible by using multiple media channels to deliver their message.

Multi-media strategies keep an advertiser's message fresh and varied in the mind of the student.  Instead of a single medium that will repeatedly deliver a message in the same context, mix it up.  One day the student will see an advertisement in the college newspaper, the next in an email, then they see the same message on a bus shelter or bulletin board poster.  The incremental impression of a multi-media approach will surpase the incremental impression delivered by a single medium, giving advertisers more bang for their media investment. 

Learn more about how media services can help your company connect with college students, contact us online, or call OnCampus at 617-523-9801 today.

What better place to find educated, promising, and motivated employees than a college or university campus? Some higher learning institutions have student bodies that number in the tens of thousands and the majority of these people are working on degrees so they can enter the workforce. College students in their senior year are eager to graduate and start a career in their field of study and are constantly looking for such opportunities months before they end their studies.

One of the best ways to find and recruit excellent future employees is also one of the easiest and most cost effective. It's actually not the main newspaper in towns and cities that host higher learning institutions. These certainly have some value for locating future employees but they pale in comparison to advertising in special recruiting editions of college student newspapers.

The reason for this is because newspapers produced and printed by college students are the media source of choice for college students. Most of the student body reads them and you can bet that your call for qualified workers will be seen by the right people. If not, they will certainly hear about it from their peers. You can even make the ad as specific as you want and will still find qualified applicants ready and willing to share their expertise.

Email David Page at info@oncampusadvertising.com or phone him at 617-523-9801 to find out more about the value of advertising in newspapers with OnCampus Advertising.

While marketing to teens and students can be rather difficult at times, it has it's advantages as well.

There are a number of advantages to college marketing. Here are just a few:

• Age Stability: This is a demographic that’s almost exclusively 18-24 years old. And that means you can tailor your message to a degree that’s almost impossible with general marketing techniques. This age range is also key to building brand loyalty. After all, what’s better than a customer today? A customer that comes back tomorrow.

• Spending Power: Today's college students have tremendous amount of disposable income. According to the National Center for Educational Statistics, more than 18 million US college and university students spend well over $200 billion annually. And seven billion is spent on beer alone!

• Cost Effectiveness: The most effective college marketing strategies don’t have to be the flashiest or most expensive. Instead, coordination, strategic partnerships, and a clear message are essential. And that’s where OnCampus Advertising excels.

With all of our different approaches to college media, OnCampus has created several effective media campaigns for our clients, and you can easily become one of them! Simply contact OnCampus team member Will Dunning at 617-523-9802 or e-mail him at wdunning@oncampusadvertising.com today!

OnCampus Advertising is your one-stop-shop for everything you need when it comes to advertising to college students on campuses nationwide.

The extensive services we provide for campus media includes:

• Out-of-Home campus media includes bus shelters, kiosks, transit bus displays (exterior & interior) and traditional billboards, all located on and around college campuses. This network of OOH is on hundreds of campuses and reaches millions of students. In addition, bulletin board postering is available at almost any university.
• College newspaper advertising includes both print and online editions. Go with a traditional print advertising approach, through display ads, free standing inserts and other customized formats. Or, for a more modern delivery of your message, choose an online banner campaign through the oncampusWEB network of schools. The network serves 13m monthly impressions with 3.5m month unique users.
• Direct marketing includes mail sent to student addresses or emails sent to their inbox or SMS sent to their cell phones.
• Promotions like campus-based events including pop-up stores, event sponsorships, sampling distribution and street teams.
• Brand ambassadors who can execute everything from sidewalk chalking, flyering, wild postings, product sampling and mobile billboards targeting any college or market. 

OnCampus provides the best and most effective college marketing and media services. To take advantages of all that OnCampus Advertising has to offer, contact an OnCampus team member today. Call David Page at 617-523-9801 or e-mail him at dpage@oncampusadvertising.com. Or, simply contact us online today.

College and university campuses are the original social network. These spaces are environments of friends, peers and acquaintances, where memories are made. Furthermore, the college campus is an environment where word of mouth thrives.

The typical college campus is the ideal environment for marketing and advertising your company, brand, or product to students and young people. 

If your intended audiences are college students and teens, then your company should definitely be taking advantage of OnCampus Advertising! We provide to our clients access to students and young people through campus media. 

Our strategies and methods when it comes to targeting college students and young people include the following:

• Traditional print and out-of-home media, which reaches thousands of students through print college newspapers, out-of-home transit displays and bus shelters
• Digital, like banner advertisements across the tops of the online editions of college newspapers, and customized text messages sent to students' cell phones
• Direct marketing, which includes customized collateral mailed and e-mailed to student addresses
• and finally promotions, which range from customized campus events to sponsorships to sampling and street teams!

To take advantage of all that OnCampus has to offer, contact one of our team members, please contact a member of The OnCampus Team at 617-523-9801 or contact us online today!

College newspaper advertising is still one of the best forms of college media for marketing to teens and college students.  

Almost all two and four year universities publish student newspaper on a daily, weekly, biweekly or monthly basis. But what's more important is the strong readership that student newspapers establish over the years of a student's college career. 

According to the most recent data and research from Student Monitor, 72% of college students read at least 1 of the last 5 issues of the print edition while 51% of students read at least 3 of the last 5 issues. Most read their campus publications for local and campus news, sports news and entertainment. 

OnCampus Advertising can place your brand or service directly in over 1,000 student newspapers that are published across the U.S. and Canada. 

If you're worried about how your message will be perceived by college students, have no fear, because the OnCampus team, through our extensive research on young people and students, knows your intended audiences extremely well. Our designers can create unique artwork and messaging that speaks directly to the college students that you want to reach.
To have your message received by thousands of college students via their campus publication which students pick up and read every day, contact OnCampus today! 

As soon as college students get to campus, ensure that your company, appropriate products, and your message can be seen and experienced. It is always important to make a good first impression. These are the most lasting and that is why if you are advertising to college students, they need to get a good, clear picture of your company as soon as they arrive. It is even more imperative to make a lasting first impression with college students as soon as they get to campus to take advantage of the strong memories associated with such a major life change.

It is a good idea to work with the college to make your company more credible in the eyes of students and parents. Some of the benefits of being approved by the university are that you will have the chance to provide incoming students and parents with company information in welcome packets given to new students. This information can also be sent out by the university in email format for subtle marketing to students. It is also a good idea to put advertisements into campus newspapers. This allows you to put your message out in a well read, respected, and accepted format and also makes you appear to be associated with the school.

Marketing with a college newspaper also helps companies get their message out to new students because they are published just before and as students arrive on campus.

OnCampus helps your company take advantage of university media for advertising and marketing purposes in a number of ways. Contact us now to learn more.

Canadian College Newspaper Advertising is a good and effective way of how to market to students throughout Canada.

Tapping into the college media network in Canada will increase your reach by increasing your audience. In the 2001-2002 school year, there were 689,700 students in Canada enrolled in full-time and part-time undergraduate studies at post-secondary institutions such as universities, colleges, and trade schools. And post-secondary enrollment has been rising. Between 1997/98 and 2001/02, the number of students enrolled in undergraduate programs rose by 8.5%.

Canadian college newspapers are written by students for students, while offering you a traditional print advertising medium through display ads, free standing inserts and other customized formats. 

• The Cord Weekly (Wilfrid Laurier University)
• Imprint (University of Waterloo)
• The Martlet, The Ubyssey and The Peak in British Columbia
• The Gateway in Alberta
• The Sheaf in Saskatchewan
• The Manitoban in Manitoba
• The Charlatan
• The FulcrumThe Varsity
• The Eyeopener (Ryerson University)
• Arthur (Trent University)
• The Gazette (the University of Western Ontario) and the Excalibur in Ontario
• The Link
• The Concordian (Concordia University, Montreal)
• The McGill Daily
• The Campus (Bishop's University)
• McGill Tribune in Quebec

Take advantage of marketing to campus and university media of the world's second largest country!

College newspapers on campuses are a large part of a student's college experience. These publications are frequently read by students, and they make up for a majority of their media intake while on campus. 

College newspapers are written by students for students offering a traditional print advertising medium through display ads, free standing inserts and other customized formats. These newspapers are available at nearly every university in the U.S. and Canada. 

Despite the growing trends in new technology and new campus media, print newspapers are still read on almost every college campus. 

According to a study published by All Business, college students are interested in reading the news and they are getting it from their campus newspapers: Seventy-seven percent of undergraduates surveyed said they read the print edition of their campus paper at least once each month and 57% read it online.

Furthermore, college newspapers and other publications reach a large number of students, not only in the number of students that they reach, but also in the number of publications that are out there! The combined circulation of University Media publications has remained stagnant, and, in some cases, has increased in recent years, while the rest of the world's newspapers' circulation has been on the decline.