David Page

Studies by the Department of Education have demonstrated that college graduates tend to earn more than high school graduates. This has been common knowledge for some time, but less people realize that college graduates also tend to have more full time jobs than people who only have high school diplomas. However, the most telling trend of the buying power of college graduates (compared to people who end their education upon completion of high school) is that since 1980, there has been a growing difference between median salaries of high school and college graduates with high school graduates earning a great deal less.

Such studies highlight the importance of advertising to college students to establish long term relationships with your brand. College students will be the people who have more buying power in the future so companies should begin with brand recognition efforts through college campus marketing. A combination of effective strategies can include college newspaper advertising, out-of-home advertising on college campuses, promotional campus events, and more direct strategies.

To learn more about how your company can use such marketing strategies to introduce your brand, contact David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com