Studies by the Department of Education have demonstrated that college graduates tend to earn more than high school graduates. This has been common knowledge for some time, 
but less people realize that college graduates also tend to have more full time jobs than people who only have high school diplomas. However, the most telling trend of the buying power of college graduates (compared to people who end their education upon completion of high school) is that since 1980, there has been a growing difference between median salaries of high school and college graduates with high school graduates earning a great deal less.
Such studies highlight the importance of advertising to college students to establish long term relationships with your brand. College students will be the people who have more buying power in the future so companies should begin with brand recognition efforts through college campus marketing. A combination of effective strategies can include college newspaper advertising, out-of-home advertising on college campuses, promotional campus events, and more direct strategies.
To learn more about how your company can use such marketing strategies to introduce your brand, contact David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com
It has become much more expensive to attend college compared to twenty years ago. Whether enrolled in a public or private school, a large percentage of students receive some type of financial aid. Studies carried out by the Department of Education have found that 
66% of undergraduates received some sort of financial aid in 2008-2009, while 47% of undergraduates received federal student aid. The total average amount of aid received by students in 2008-2009 was a bit more than $9,000, while the average amount of federal aid received was $6,000.
Such a high number of students need financial help to attend college not only because it costs more, but also because more people are attending college in general. However, this doesn't mean that this segment of the college population won't be spending money while attending school. While they won't exactly have large pocketbooks, they will still be spending money on food, technology, and other products. In addition to buying products now, students who receive financial aid will have much stronger and lasting buying power after graduating. For this reason, even if they don't buy huge amounts of your product now, it's important to employ college newspaper advertising to connect with and introduce those future buyers to your brand.
Learn more about effective college campus marketing by calling David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com now!
66% of undergraduates received some sort of financial aid in 2008-2009, while 47% of undergraduates received federal student aid. The total average amount of aid received by students in 2008-2009 was a bit more than $9,000, while the average amount of federal aid received was $6,000.Such a high number of students need financial help to attend college not only because it costs more, but also because more people are attending college in general. However, this doesn't mean that this segment of the college population won't be spending money while attending school. While they won't exactly have large pocketbooks, they will still be spending money on food, technology, and other products. In addition to buying products now, students who receive financial aid will have much stronger and lasting buying power after graduating. For this reason, even if they don't buy huge amounts of your product now, it's important to employ college newspaper advertising to connect with and introduce those future buyers to your brand.
Learn more about effective college campus marketing by calling David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com now!
The cost of getting an education on the campus' of private and public colleges has been increasing since the 1980s. According to studies undertaken by the Department of Education, the increase in constant dollar costs for tuition, room and board has been steadily increasing. With costs rising by 32% from 1980-81 to 2008-09, students attending 
public colleges have seen a larger increase in costs than the 24% increase experienced by students enrolled in private colleges.
Despite the bigger increase in costs for attending a public university, it's still cheaper to live and study at a public college than a private one. Whereas the average constant dollar cost for attending a private university in 2008-2009 was a bit more than $31,000, students at public universities paid an average of $14,000 in 2008-2009.
These trends demonstrate the high value placed on a college education. College degrees have become such a vital factor when applying for jobs that a higher percentage of Americans are enrolling in both public and private colleges. More people on campus means more opportunities for companies that do college campus marketing. The college campus is the perfect place for advertising to college students and this can be effectively carried out with college newspaper advertising and other means.
To learn more about how to effectively market to college students, contact us online, or call OnCampus at 617-523-9801 today.
public colleges have seen a larger increase in costs than the 24% increase experienced by students enrolled in private colleges. Despite the bigger increase in costs for attending a public university, it's still cheaper to live and study at a public college than a private one. Whereas the average constant dollar cost for attending a private university in 2008-2009 was a bit more than $31,000, students at public universities paid an average of $14,000 in 2008-2009.
These trends demonstrate the high value placed on a college education. College degrees have become such a vital factor when applying for jobs that a higher percentage of Americans are enrolling in both public and private colleges. More people on campus means more opportunities for companies that do college campus marketing. The college campus is the perfect place for advertising to college students and this can be effectively carried out with college newspaper advertising and other means.
To learn more about how to effectively market to college students, contact us online, or call OnCampus at 617-523-9801 today.
Deciding upon a major is the biggest decision that people of all ages make when enrolling in college. It in large part determines what sort of career they will have after graduating as 
well as their level of income. According to studies carried out by the Department of Education, most students are choosing to focus on business, social sciences, health sciences, and education. These were the four most popular fields for bachelor degrees in 2007 and 2008.
Although not as popular, some other fields of study showed big increases from 1998 to 2008. These included engineering, biological sciences, and health professions. While actually decreasing in popularity from 1998 until 2003, the number of degrees for each of these fields rose dramatically from 2003 to 2008. Degrees for parks and recreation, and security also showed big recent increases, while the number of computer science degrees declined.
One of the best ways to market to and hire students about to earn a bachelor's degree is with college newspaper advertising. These unique publications work so well for both marketing and recruiting because they are faithfully read by just about every student on campus.
To learn more about effective college campus marketing, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
well as their level of income. According to studies carried out by the Department of Education, most students are choosing to focus on business, social sciences, health sciences, and education. These were the four most popular fields for bachelor degrees in 2007 and 2008. Although not as popular, some other fields of study showed big increases from 1998 to 2008. These included engineering, biological sciences, and health professions. While actually decreasing in popularity from 1998 until 2003, the number of degrees for each of these fields rose dramatically from 2003 to 2008. Degrees for parks and recreation, and security also showed big recent increases, while the number of computer science degrees declined.
One of the best ways to market to and hire students about to earn a bachelor's degree is with college newspaper advertising. These unique publications work so well for both marketing and recruiting because they are faithfully read by just about every student on campus.
To learn more about effective college campus marketing, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
Since the 1970s, the number of people attending college directly after graduating from high school steadily climbed from 50% to nearly 70% in 2008. Every college newspaper 
advertising campaign should take heed and include marketing strategies that reach out to incoming freshmen. A few of the ways that companies can connect with them are:
- Direct strategies- A combination of email, direct mail, and text messaging will get their attention and ensure that they know that your company is interested in helping them adjust to college life with your products.
- Orientation special editions of college newspapers- When new students come to campus, there are a number of orientation events and information packets made available to them. The orientation issue of the local college newspaper could be the most read edition out of the year and offers the chance to make a good first impression on students. Place college newspaper advertising in that edition to make that all important first impression.
- Sponsorships of freshmen orientation programs and welcome back events- Another excellent way to massively market to new and returning students is by sponsoring orientation programs and welcome back events. It's a perfect means of quickly connecting with thousands of students at one time.
According to long term studies carried out by the National Center for Education Statistics, college enrollment has been on the rise since the 1970s. Since 1997, the rate of enrollment has sharply increased across just about every age demographic. During much of this time, enrollment was highest among people under 25 years of age although the number of enrolled students over 25 has shown a large jump in recent years. In general, this study demonstrates the importance of advertising to college students as part of any marketing campaign targeting people from 18 to 30 years of age. The simple fact is that since a growing percentage of people who belong to this demographic are going to college, institutions of higher learning continue to be the best places to reach this target market. They represent the places where higher and higher concentrations of this age group can be easily found and so it only makes sense to connect with them on the college campus. Among the many strategies used for reaching the college student demographic, college newspaper advertising is one of the most effective. These periodicals are read by most students on campus and thus make for consistently good locations or placing ads.
To learn more about how you can reach the growing college student demographic, contact us online, or call OnCampus at 617-523-9801 today!
The high density of college campus populations and the fact that most of those people come from a similar age group means that institutions of higher learning are marketing goldmines. However, this doesn't mean that you can automatically and easily connect with them using the same methodologies that have worked for your company outside of the college campus.
To effectively reach college students and hit the marketing jackpot, you need to be relevant. For example:
To effectively reach college students and hit the marketing jackpot, you need to be relevant. For example:- Sponsor events that students will enjoy and relate to- Promote and sponsor events such as movie nights, orientation days, and concerts by groups popular among students. These work because college students find these activities useful and entertaining and will get the impression that your company knows and can relate to them.
- Use college newspaper advertising- It's hard to find something more relevant to college students than the college newspaper because this is what they are reading on just about every campus in the United States and Canada.
- Create campaigns that keep the college age demographic in mind- When you set up a campaign that focuses on advertising to college students, put yourself in their shoes and use language and images that their age group can relate to.
The first week of the school year is the most critical time for connecting with new students. It's the perfect chance to make a long-lasting, good impression because freshman year marks the start of a major change in students lives. To adapt to campus life, students and their parents will also be looking for helpful information and attending orientation sessions. The students newspapers help in this regard by publishing specific editions including an orientation edition. Filled with useful information on how to get around campus, where to eat, what to do, and much more, many students keep this edition of their school newspaper on hand for the rest of the school year.
Some schools even mail the orientation edition to the homes of incoming freshmen so they can be that much more prepared for starting university life. Whether it gets mailed to their homes or handed out during welcome week, advertising to college students in the orientation and welcome week editions is a powerful tool for any college campus marketing campaign. Not only are you more likely to connect with students, but you are also more likely to connect with their parents (and their buying power).
To learn more about advertising in special editions of college newspapers, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
Some schools even mail the orientation edition to the homes of incoming freshmen so they can be that much more prepared for starting university life. Whether it gets mailed to their homes or handed out during welcome week, advertising to college students in the orientation and welcome week editions is a powerful tool for any college campus marketing campaign. Not only are you more likely to connect with students, but you are also more likely to connect with their parents (and their buying power).To learn more about advertising in special editions of college newspapers, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
Graduate schools these days have to compete even harder to attract the best students to their programs. For schools with specialized degrees, this can be quite a challenge on several fronts. First, if you are an international graduate school program, how do you reach students in North America that will have the prerequisite undergraduate qualifications to meet your schools minimum standards? If you are a small graduate school in a specialized field, how do you promote your program to prospective students? College recruiting strategies vary greatly so the best approach to marketing to college students is always to be proactive in promoting your program to the small subset of students who would be your best prospects. For example: if you are a graduate program offering degrees in advanced science and technology then focus on the students who are doing their undergraduate studies at select schools with select majors that would be best suited for your advanced degree program.
Achieving this level of targeting of students, however, is not easily accomplished. You may know what you want but how do you reach that junior, engineering major, who attends a large state university? Do you use the standard college newspaper advertising channel or do you try to get more granular with your advertising to college students?
For your graduate program, I would recommend a mix of traditional campus media and career fairs / information sessions. The college media can be geo-targeted to areas of campus highly frequented by your group of students – dorms, classroom buildings, student recreation centers, labs, and libraries whereas promotional events will get your recruiting team on campus speaking directly these students about your program.
Learn more about recruiting the best students for your graduate program by contacting us online, or calling OnCampus at 617-523-9801 today.
The first week of the fall semester is usually called "welcome week" and is one of the most exciting times of the year on the college campus especially for incoming freshmen. It's also one of the most important times of the year for any company that does advertising to college students. This is when students are first introduced to new products and services that are targeted to them during their college years, so this is when companies need to make a strong, lasting impression.Being a vendor or sponsor in a campus based event during welcome week is one of the ways to introduce a project or service to market to college students. Companies will be given tables, booths and electrical power to run their exhibit during the Vendor Fair. You can also sponsor and existing event such as outdoor movie night on the quad. This type of sponsorship could include numerous types of promotional media before, during and after this exclusive event. Another strategy used by companies to effectively connect with students is helping to sponsor orientation efforts by providing promotional give-a-ways. This last strategy is an excellent way to present the company brand to new students.
By mixing these events strategies into a college newspaper advertising campaign, companies will make an impactful impression on the incoming freshmen class. To learn more about how to connect with new students during welcome week, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
Companies in search of the best employees need to look in the places where they are best trained for the position in question. For the majority of modern careers, this place happens to be the college campus. It's where people acquire knowledge necessary for their career, and upon graduating, they are eager to put what they have learned into practice. To recruit students for a particular industry, one needs to target students in undergraduate programs best suited for that career. For example, companies in the banking and finance industry should target business and finance majors in their junior year.Another excellent strategy is to promote summer internship programs. This not only helps in finding the students best suited for working in the company, but it also helps to train them before they are hired on after graduation. In addition to looking for interns, companies looking to recruit students should also host custom information sessions on campus. These can be used for pre-screening students and conducting interviews of hopeful candidates while also providing useful information such as resume writing tips, how to dress for success, and what not to do during job interviews.
College newspaper advertising is another effective means of finding the best recruits, and companies should always participate in career fairs.
To learn more about the best ways to recruit college students for your business, call David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com
The best types of branded marketing use more than one approach because this makes marketing campaigns more adaptable. Oftentimes, the more flexible a marketing strategy is, the more successful it will be because it reaches more people. Since people learn in different ways, use different types of media for news and entertainment, and could miss your message the first time around, you should always reach out to your market in as many ways as possible. Budget constraints mean that you have to settle on a few key strategies, but that can work out nicely with college campus marketing.
For example, it's always wise to put ads into the school newspaper but you shouldn't stop there. Most students will see the ads but not all of them will respond. Those that don't feel compelled to buy your products after looking at your college newspaper ads might just need to be convinced with other means. Try advertising in the online version of the college newspaper to keep them reminded of your company, and send out direct emails to make sure that they know just how much they need to check out your products and services.
To learn more about selling to the college student campus market, contact us online, or call OnCampus at 617-523-9801 today!
ways, use different types of media for news and entertainment, and could miss your message the first time around, you should always reach out to your market in as many ways as possible. Budget constraints mean that you have to settle on a few key strategies, but that can work out nicely with college campus marketing.For example, it's always wise to put ads into the school newspaper but you shouldn't stop there. Most students will see the ads but not all of them will respond. Those that don't feel compelled to buy your products after looking at your college newspaper ads might just need to be convinced with other means. Try advertising in the online version of the college newspaper to keep them reminded of your company, and send out direct emails to make sure that they know just how much they need to check out your products and services.
To learn more about selling to the college student campus market, contact us online, or call OnCampus at 617-523-9801 today!
A college campus isn’t just a place where thousands of young people are taking classes to earn a university degree. It’s also a place where students can participate in dozens of different organizations related to a wide variety of hobbies, various fields of study, the willingness to do volunteer work, and the desire to have a better social life. Most of these organizations get involved in activities and events for promotion and fund raising. Since they are also typically happy to receive funding and help from the business sector, working with college campus groups is an excellent, easy way to market to the college campus community.
When advertising to college students, many of the most valuable strategies involve such student groups. This is because they can put a good number of young, energetic people to work for your company in return for helping them with their events or volunteer work. They connect so well with the college campus market because they are part of it and it might not take much more than student groups wearing promotional materials such as tee-shirts and hats to make serious marketing inroads with a high percentage of the college campus community.
To learn more about effective marketing on the college campus, contact us online, or call OnCampus at 617-523-9801 today.
organizations get involved in activities and events for promotion and fund raising. Since they are also typically happy to receive funding and help from the business sector, working with college campus groups is an excellent, easy way to market to the college campus community.When advertising to college students, many of the most valuable strategies involve such student groups. This is because they can put a good number of young, energetic people to work for your company in return for helping them with their events or volunteer work. They connect so well with the college campus market because they are part of it and it might not take much more than student groups wearing promotional materials such as tee-shirts and hats to make serious marketing inroads with a high percentage of the college campus community.
To learn more about effective marketing on the college campus, contact us online, or call OnCampus at 617-523-9801 today.
Effective advertising to college students is accomplished by making sure that they are exposed to your ads and marketing materials. A basic way to do this is with college newspaper advertising. Those free, student generated publications are the primary means of news for a high percentage of students on every campus. They are so popular because they deal with stories and issues that are relevant to college students and can be easily picked up at no cost.
In addition to traditional printed newspapers, most college newspapers also have online editions. If so many students are reading the print editions, then why make the newspaper available online too? The reason for this is because the students who produce the papers realize that a large percentage of fellow students also get much of their information from the Internet, and it's a good, cheap way to archive the newspaper. They know that plenty of students spend large amounts of their time online so they are putting the news where readers can easily find it. Readership is also boosted because putting the paper online also makes it more likely that alumni and parents will see it.
Find out more about the importance of using college newspapers for connecting with the college campus market by contacting David Page at 617-523-9801 or emailing him at dpage@oncampusadvertising.com
In addition to traditional printed newspapers, most college newspapers also have online editions. If so many students are reading the print editions, then why make the newspaper available online too? The reason for this is because the students who produce the papers realize that a large percentage of fellow students also get much of their information from the Internet, and it's a good, cheap way to archive the newspaper. They know that plenty of students spend large amounts of their time online so they are putting the news where readers can easily find it. Readership is also boosted because putting the paper online also makes it more likely that alumni and parents will see it.Find out more about the importance of using college newspapers for connecting with the college campus market by contacting David Page at 617-523-9801 or emailing him at dpage@oncampusadvertising.com
When you take a tour of the nearest college campus, it' a great way to get some exercise because you end up doing a lot of walking. Rare are the campuses that allow you to drive to every building. Most have large plazas and ample sidewalks that connect various departments and buildings. Typically, you need to leave your car in the visitor parking lot and walk several minutes before reaching a building. This is a reflection of just how big most college campuses are and why you should use bulletin board posters when advertising to college students.
Put up such advertisements in strategic locations and they will be seen by hundreds (or even thousands) of college students on a daily basis. Some of the better locations are on the large bulletin boards typically found in the Student Union or, where possible, on outdoor bulletin boards that flank major campus walkways. Posters should also be placed on the bulletin boards in the buildings of every department. As students walk through the halls (and especially while they wait to enter classrooms), they will certainly notice your ads.
In addition to college newspaper advertising, bulletin board posters are an excellent, easy means of connecting with college students. To learn more about this and other effective marketing strategies, contact us online, or call OnCampus at 617-523-9801 today.
Put up such advertisements in strategic locations and they will be seen by hundreds (or even thousands) of college students on a daily basis. Some of the better locations are on the large bulletin boards typically found in the Student Union or, where possible, on outdoor bulletin boards that flank major campus walkways. Posters should also be placed on the bulletin boards in the buildings of every department. As students walk through the halls (and especially while they wait to enter classrooms), they will certainly notice your ads.In addition to college newspaper advertising, bulletin board posters are an excellent, easy means of connecting with college students. To learn more about this and other effective marketing strategies, contact us online, or call OnCampus at 617-523-9801 today.
The next time you visit your nearest college campus, take a look around and pick up the local college newspaper. That small, free newspaper probably won't have many pages and might seem insignificant, but don't be fooled by such first impressions. What you are holding represents an essential part of any effective college campus marketing campaign.
Whether you picked up that newspaper at a little known community college, huge state school, or first tier learning institution, you can bet that every edition is faithfully read by most of their respective student bodies. Students read their college newspaper and will see your ads because:
Whether you picked up that newspaper at a little known community college, huge state school, or first tier learning institution, you can bet that every edition is faithfully read by most of their respective student bodies. Students read their college newspaper and will see your ads because:- It's a primary source of news- On the college campus, the college newspaper is analogous to the main newspaper of any small town or city. People read every edition to see what's going on in their town and college newspapers fulfill the same purpose.
- Students can relate to the content- Since students are responsible for writing and producing the campus paper, the information within is very relevant to the reader. It deals with the types of stories and news that affect and entertain students the most, so they read every page of every edition.
College newspapers are an interesting form of media. There are probably just as many as there are institutions of higher learning and every single one is written by students. They deal with stories and news that their readers will relate to and enjoy, and thus focus on many issues associated with the college age demographic. In part, the college newspaper came into being because the college campus is rather like it's own village or town. Although many universities can be found within cities, they are still autonomous in a number of ways. Students certainly identify with this and show it by supporting their college teams, wearing college paraphernalia, AND reading every edition of their college newspaper.That's right, most students gobble up the information presented to them in their college newspaper and they tend to look at every single page. For this simple reason, if you want to sell to the college age demographic, you need to advertise in college newspapers. As to when you should use them for advertising to college students, the simplest answer would be "in every edition". Nevertheless, if you can only afford to advertise in two issues during the Fall semester, stick to placing a big ad in the first edition of the school year, and another in the homecoming edition. These editions are important because they will also be read by the higher number of parents of college students that are on campus at those times.
Contact us online, or call OnCampus at 617-523-9801 today to learn more about the benefits of college campus marketing.
One of the best things about colleges and universities in terms of marketing is that these large learning institutions provide a place where thousands of people of a similar age demographic live, hang out, and study. The high population density means that you can easily connect with a large number of potential buyers in a short amount of time. Of course you need to employ a variety of strategies to accomplish this (including college newspaper advertising), but as long as you reach out and speak to students on their "home turf", they will respond.
Another very effective way to connect with large numbers of students in a short amount of time is by incorporating college events into your marketing strategies. The college campus is an exciting place perfect for large scale entertainment and events aimed at students. You can start out when the school semester begins and make a good first impression by getting involved with welcome week. Follow this up by sponsoring orientation events and promoting regularly held movie nights and your company will be be making inroads with a huge number of students. Keep up with the promotion of events on an annual basis and your company will see pay-offs on both a short and long term basis.
To learn more about how your company can benefit from promoting college events, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
Another very effective way to connect with large numbers of students in a short amount of time is by incorporating college events into your marketing strategies. The college campus is an exciting place perfect for large scale entertainment and events aimed at students. You can start out when the school semester begins and make a good first impression by getting involved with welcome week. Follow this up by sponsoring orientation events and promoting regularly held movie nights and your company will be be making inroads with a huge number of students. Keep up with the promotion of events on an annual basis and your company will see pay-offs on both a short and long term basis.To learn more about how your company can benefit from promoting college events, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
According to a recent survey that studied donations given by "Millenials" (people 20-35 years of age), 85% were interested in donating to organizations they felt they could trust. Most of their donations were done online, and the majority stopped giving if they lost trust in the organization they had been donating to. After trust, the second major reason for stopping the donations was related to over communicating on the part of the charity. In other words, if an organization asked for money too often, the donor just stopped giving.
Millenials gauged the trustworthiness of organizations by checking out their websites (71%), receiving emails about the organization (62%), or by speaking with peers (56%). One third also used Facebook to find information about organizations. Just 2% based their decision to donate upon pleas from celebrities.
Since Millenials make up most of the college campus demographic, these results can also be applied to commercial brands that market to college students. Based on this study, for more effective advertising to college students, companies should focus on building trust and improving their online presence. A great way to establish a trust-based relationship with college students is with college newspaper advertising because this outlet is produced and written by students. Advertising right on the campus and putting ads on the college newspaper website are also good strategies to use.
To learn more about how to connect with the college campus demographic, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
Millenials gauged the trustworthiness of organizations by checking out their websites (71%), receiving emails about the organization (62%), or by speaking with peers (56%). One third also used Facebook to find information about organizations. Just 2% based their decision to donate upon pleas from celebrities.Since Millenials make up most of the college campus demographic, these results can also be applied to commercial brands that market to college students. Based on this study, for more effective advertising to college students, companies should focus on building trust and improving their online presence. A great way to establish a trust-based relationship with college students is with college newspaper advertising because this outlet is produced and written by students. Advertising right on the campus and putting ads on the college newspaper website are also good strategies to use.
To learn more about how to connect with the college campus demographic, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
QR codes are two dimensional bar codes that can direct readers to a website, text, or other types of data. Developed in Japan during the mid-nineties, this quick and innovative way to spread information has become very popular there and in South Korea, but is just catching on in North America. Most of the people in the United States who have an awareness of QR codes tend to be more affluent and use smart phones.Although, college students aren't exactly known for being rich, they do tend to use the latest technology, including smart phones. The eagerness of the college age demographic to use fun, new technologies also makes them prime candidates for marketing campaigns that use QR codes. They will quickly discover the fun involved with using their smart phones to scan QR codes found on ads on bus shelters, campus bulletin boards, and in college newspaper advertising.
The codes can be used to immediately lead students to websites, can show logos or ads that appeal to a particular demographic, or can reveal intriguing messages that lead them right to the door of your business. Whether used for scavenger hunts or basic text, QR codes can be used in a variety of creative ways to capture the imagination and attention of college students, and will demonstrate the forward thinking nature of your company.
To learn more about how to creatively market to college students, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com
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