• Print - placing advertisements in the college newspapers, bulletins, and fliers that all wind up right in the hands of the students.  These can be published daily, weekly, or monthly, depending on the size and structure of the campus, but all reach the right audience.
• On-line Media - provides an optimum opportunity right on the college websites, through use of banner ads, specials, promotions, coupons, and more.  Whether the student is using his lap-top, iPad, smart phone, or the desk top in the library, they will be dialed in!
• Out-of-Home - this is a wide open opportunity to reach the students with ads all around campus - in bus shelters, inside the campus or local modes of transportation, on billboards, bulletin boards, kiosks, or anywhere on campus where students are on a daily basis. 
• On-Product or Pizza Box Ads - placing ads on packaged products frequently bought by students is a quick and simple way to connect.
• Campus Promotions - use of event sponsorships that attract large numbers of college students is a great way to promote your products and show your support of their lifestyles and interests.

• Don't be afraid to venture into all types of marketing mediums - you never know what the students will be using.
• Be consistent across all market avenues with your message and theme.
• Try bold and creative new messages to help you stand out with your audience.
• Focus on products that can specifically be useful or appreciated by today's college students and millennials.
• Develop a solid understanding of what makes the students tick, what they want, what they like, and what they will buy. 

It is so important to get on campus and get involved, so you can better reach this young market.  And understand that the campus is one of the most rapid changing environments on the planet.  It is a wondrous place, packed full of new ideas, new hopes, new dreams, and new technologies.  The perfect place for new products and services!

If all of this fits into your business strategies, missions, and goals, do yourself a favor and get connected with a firm that specializes in helping companies like yours develop a solid College Marketing plan.  Because a firm that already has the experience and know-how in accomplishing the right connections can help you get there faster, and better.

OnCampus Advertising has been doing just that for many of your business neighbors for years.  They are ready and willing to do the same for your company.  To learn more about how you can create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

Despite the troubled economy over the past several years, Online Advertising is again recording revenue growth in 2011.  Thanks to the visions of people like Steve Jobs and others, internet capabilities have continued to develop, grow, and prosper.  The majority of the population has become computer-literate, and possess some form of on-line connect on device. 

One has to look no further than the uprisings in the Middle East, and the use of cell phones to keep the revolutionaries connected.  We can easily see the tremendous advantages now available in keeping everyone informed and up-to-date.  No longer can the truth be hidden from the masses!  All a good thing.

It also allows companies to instantly reach their target audiences, with clear, concise, colorful, and informative advertising.  This has been increasingly prevalent with college campus marketing plans.  While nearly everyone on the planet appreciates the instant access to news and current events, today's college students are starved for it.  They are the most connected, savvy, and educated on the latest technology.  You can reach them easily on a number of different marketing mediums. 

2011 has been another strong year for banner advertising.  The attached graph from the Interactive Advertising Bureau ( IAB ) Internet Advertising Revenue Report clearly shows the tremendous growth in Online Advertising Revenues from 2000 to 2011.  And there are no indications that it is about to slow down any time soon!  

With the overall market success of on-line ads, reaching the campus audience has also enjoyed tremendous growth.  With such a highly focused demographic, this is the ideal market to be heavily involved in.  If your company's products are at all attractive to the Gen Y group, you simply cannot afford to not focus on them.

Major industries including Retail, Telecom, Computing products, Consumer Goods, Pharma, Entertainment, and others have all experienced substantial growth in recent years.  The adjacent chart depicts this increase, in total over 23% just from 2010 to 2011 alone.


College Newspaper Advertising Websites have also realized substantial growth as a media for the college student of today.  The College Papers have always been a widely read source of information for the campus population, and by transitioning these on-line, it only makes it easier.  With instant access to the latest campus news, in an interactive format, students can stay connected. 

It only makes good sense then that
such a medium be a prime target for on campus advertising!  If students have the access and the know-how, they can be reached 24/7.  As the chart above indicates, growth is spread across a wide spectrum of products, all in line with college student needs.  At OnCampus Advertising, we strive to be your source for making these on campus connections.  

You will find that we can help you with above the fold premium ad placement on the sites that students stay connected to, giving you optimum visibility.  Give us a call at OnCampus Advertising today - at 617-523-9801 and let us help guide you towards a successful college marketing game plan.  You can also easily contact us online whenever you're ready!  The students are waiting!

No matter what type of business you're in, if your potential customers don't find your advertising believable, it doesn't matter how good your product is.  If the buyers don't trust in you, your marketing job just got that much tougher.  It doesn't need to be that way.




By focusing your attention on matching your marketing messages with your other information, and insuring that all of it is of value to the consumer, you will present your company as reliable and trustworthy.  A solid information source that customers know they can believe in.  Match that with your already reputable goods or services, and you've built a winning combination.

It is also important to properly manage your marketing content - which includes more than just your advertising messages.  Maria Pergolino, Senior Marketing Director at Marketo, points out recently that it also has to flow through your blogs, videos, tweets, images, white papers - every message you share.

This thought is especially true in the world of college campus marketing.  The college students of today are like infants in the brave new world of buying products, and developing relationships.  Today's marketing has mushroomed with technology into a wide array of delivery methods.  The Y-2 students can be reached on the computer, their cell phone, TV, radio, and the good old college newspaper.  They can be tweeted, facebooked, emailed, texted, or videoed in an instant. 

If they are receiving mixed messages about your product, type, or line, when they are already a bit overwhelmed by the entire process, you've lost.  And you will find a rough road to get them back.  By connecting all of your content, you insure that your message to them is consistent, stable, and, most of all, trustworthy.  These newcomers to the market place will hang onto that trust as they continue their education and enter the work force. 

Building such a marketing strategy isn't always the easiest task, and it often makes good sense to seek out help from those who have experience in this arena.  OnCampus Advertising has been providing this guidance for years, and can use that to help you build the best plan for your business. 

Take a few minutes today and connect with us on-line on our website.  One of our professionals will be happy to get you started.  Feel free to take a little walk through our OnCampus Advertising website and get an idea of what and how we can help you.  We're ready whenever you are.

• Being a good parent
• Having a successful marriage
• Helping others in need

Using SMS Text Messaging to direct advertisements to the college campus market is fast becoming the most effective way to reach today's Gen Y'ers.  Having "grown up" with a cell phone in their hands, today's college student walks all across campus with a mini billboard in their pockets.  Accustomed to sending and receiving text messages in nano seconds, they are by far the most receptive to this latest marketing technology.

Text Marketing originally envisioned the typical baby boomer sales and marketing reps using their cell phones to connect with their business customers and vendors.  While a definite winning game plan, it struggles with the acceptance of the cell phone as a means of exchange.  Way more comfortable with the mountains of paper documents, they have been slower to react.  This has been shown in studies of both boomers and even Gen X'ers. 

Putting your message into the hands of desired recipients that want your products, and having the assurance that it will not only get read, but read quickly, is a huge advantage in the booming market of Campus Advertising.  Today's students want to know what, who, where, and how much in an instant, so they can locate and purchase.  Many are ready, willing, and able to purchase on-line over the phone as well. 

Recent studies confirm that the Millennials ( people aged 18 to 34 ) are 33% more likely to "need" the mobile connection on a routine basis.  They are 26% more likely to include social networking in their daily lives.  Most importantly, the studies reflect that the Gen Y'ers are 57% more willing to look at a text ad, and twice as ready to respond to one!

If building a successful marketing network with today's college students is the mission, SMS Text Marketing is indeed a necessity to fulfilling that mission.  It can truly open the door to some solid long-term relationships with the college youth, who will most likely continue them long after graduation.  Finding the right company to help you build a solid college campus marketing strategy is the next big key, so that you don't waste any time in developing these connections, and so you can take advantage of all the possibilities.   

To learn more about how to create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

Studies by the Department of Education have demonstrated that college graduates tend to earn more than high school graduates. This has been common knowledge for some time, but less people realize that college graduates also tend to have more full time jobs than people who only have high school diplomas. However, the most telling trend of the buying power of college graduates (compared to people who end their education upon completion of high school) is that since 1980, there has been a growing difference between median salaries of high school and college graduates with high school graduates earning a great deal less.

Such studies highlight the importance of advertising to college students to establish long term relationships with your brand. College students will be the people who have more buying power in the future so companies should begin with brand recognition efforts through college campus marketing. A combination of effective strategies can include college newspaper advertising, out-of-home advertising on college campuses, promotional campus events, and more direct strategies.

To learn more about how your company can use such marketing strategies to introduce your brand, contact David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com

Since the 1970s, the number of people attending college directly after graduating from high school steadily climbed from 50% to nearly 70% in 2008. Every college newspaper advertising campaign should take heed and include marketing strategies that reach out to incoming freshmen. A few of the ways that companies can connect with them are:

• Direct strategies- A combination of email, direct mail, and text messaging will get their attention and ensure that they know that your company is interested in helping them adjust to college life with your products.
• Orientation special editions of college newspapers- When new students come to campus, there are a number of orientation events and information packets made available to them. The orientation issue of the local college newspaper could be the most read edition out of the year and offers the chance to make a good first impression on students. Place college newspaper advertising in that edition to make that all important first impression.
• Sponsorships of freshmen orientation programs and welcome back events- Another excellent way to massively market to new and returning students is by sponsoring orientation programs and welcome back events. It's a perfect means of quickly connecting with thousands of students at one time.

• Sponsor events that students will enjoy and relate to- Promote and sponsor events such as movie nights, orientation days, and concerts by groups popular among students. These work because college students find these activities useful and entertaining and will get the impression that your company knows and can relate to them.
• Use college newspaper advertising- It's hard to find something more relevant to college students than the college newspaper because this is what they are reading on just about every campus in the United States and Canada.
• Create campaigns that keep the college age demographic in mind- When you set up a campaign that focuses on advertising to college students, put yourself in their shoes and use language and images that their age group can relate to.