Using SMS Marketing to connect with the College Student Market

Using SMS Text Messaging to direct advertisements to the college campus market is fast becoming the most effective way to reach today's Gen Y'ers. Having "grown up" with a cell phone in their hands, today's college student walks all across campus with a mini billboard in their pockets. Accustomed to sending and receiving text messages in nano seconds, they are by far the most receptive to this latest marketing technology.

Text Marketing originally envisioned the typical baby boomer sales and marketing reps using their cell phones to connect with their business customers and vendors. While a definite winning game plan, it struggles with the acceptance of the cell phone as a means of exchange. Way more comfortable with the mountains of paper documents, they have been slower to react. This has been shown in studies of both boomers and even Gen X'ers.

Putting your message into the hands of desired recipients that want your products, and having the assurance that it will not only get read, but read quickly, is a huge advantage in the booming market of Campus Advertising. Today's students want to know what, who, where, and how much in an instant, so they can locate and purchase. Many are ready, willing, and able to purchase on-line over the phone as well.

Recent studies confirm that the Millennials ( people aged 18 to 34 ) are 33% more likely to "need" the mobile connection on a routine basis. They are 26% more likely to include social networking in their daily lives. Most importantly, the studies reflect that the Gen Y'ers are 57% more willing to look at a text ad, and twice as ready to respond to one!

If building a successful marketing network with today's college students is the mission, SMS Text Marketing is indeed a necessity to fulfilling that mission. It can truly open the door to some solid long-term relationships with the college youth, who will most likely continue them long after graduation. Finding the right company to help you build a solid college campus marketing strategy is the next big key, so that you don't waste any time in developing these connections, and so you can take advantage of all the possibilities.

To learn more about how to create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today.