A recent article discussed a survey done of Millennials ( ages 25-34 ) and what drives them to donate to charities. Surprisingly, it had little to do with celebrity endorsements, or big names. It had a lot to do with TRUST! Along with trust also comes IMAGE. Basically, do they believe in your organization and what it stands for. Do they see successes you have made toward your goals, or to helping those in need.
What is apparent from the study is that todays young donors do not respond well to high pressure ads, blind phone calls that interupt dinners or TV time, or ads that appear to be from big money organizations. Perhaps where the executives spend lots of time in the Caribbean soliciting donors. Interestingly, over 93% of those surveyed said they donate to non-profits, while 85% cited belief in the cause or mission of the organization.
Studies like these are important because they help companies decide how and where to structure their advertising campaigns. Reaching the Gen Y'ers starts on the college campuses where young people are first exposed to making their own decisions and their own donations. They are well educated and well read, and not easily fooled. They are looking to make a difference in the world. If they can see that in your company advertising, they are likely to latch on. And if they measure you correctly, they are very likely to stay long term.
The campus marketing venue is fast becoming a huge business, and is well worth the time spent. The Millennials are a nice, condensed group, fresh to the market. They respond well to mobile advertising, college newspaper advertising, out-of-home on-campus advertising, college newspaper website ads, and on campus promotions.
If your business is looking to raise money for a good cause, and / or to market quality products, your presence on site is essential. OnCampus Advertising specializes in helping companies effectively put brands in front of today's students. If this sounds interesting, please contact us directly to see how we can help you develop a sound campus marketing program. Feel free to stop by and visit our website to get a better idea of what we can do for you. And help your company build trust and a strong relationship with the next generation of customers.
What is apparent from the study is that todays young donors do not respond well to high pressure ads, blind phone calls that interupt dinners or TV time, or ads that appear to be from big money organizations. Perhaps where the executives spend lots of time in the Caribbean soliciting donors. Interestingly, over 93% of those surveyed said they donate to non-profits, while 85% cited belief in the cause or mission of the organization.
Studies like these are important because they help companies decide how and where to structure their advertising campaigns. Reaching the Gen Y'ers starts on the college campuses where young people are first exposed to making their own decisions and their own donations. They are well educated and well read, and not easily fooled. They are looking to make a difference in the world. If they can see that in your company advertising, they are likely to latch on. And if they measure you correctly, they are very likely to stay long term. The campus marketing venue is fast becoming a huge business, and is well worth the time spent. The Millennials are a nice, condensed group, fresh to the market. They respond well to mobile advertising, college newspaper advertising, out-of-home on-campus advertising, college newspaper website ads, and on campus promotions.
If your business is looking to raise money for a good cause, and / or to market quality products, your presence on site is essential. OnCampus Advertising specializes in helping companies effectively put brands in front of today's students. If this sounds interesting, please contact us directly to see how we can help you develop a sound campus marketing program. Feel free to stop by and visit our website to get a better idea of what we can do for you. And help your company build trust and a strong relationship with the next generation of customers.
Powered by Compendium
Comments for The keys to motivating Millennials to donate to your charitable organization