If your business is not taking full advantage of QR ( Quick Response ) Coding, your market audience is ahead of you, and waiting! Recent studies suggest that use of a mobile phone or device is rapidly becoming THE way to promote and sell products on college campuses today. The QR Codes are much like the bar codes on products you buy at the grocery store - an easily scanned method of recording transactions.
By connecting with these via a mobile phone, marketers are able to connect with prospective customers quickly and easily, so that products can be viewed and evaluated in an instant. These codes can be scanned by a mobile phone off of bus stop posters, on campus billboards, college newspaper ads, etc. Not only can they connect shoppers to your products and your webstores, but also to instructional videos, demonstration clips, and other related goods or services. The potential would appear to be endless.
In this recent article from Emarketer, numbers confirm that the Millennials are well versed in this new technology, and eager to use it. The survey measured actual touches by users, which don't necessarily translate to continual use, but did indicate that the biggest market was with the Gen Y'ers and the Gen X'ers. What this indicates to marketers is that their is a huge market to be tapped on the college campuses and beyond. By reaching the students on campus, a relationship gets built that will last long after graduation. It is also a market of individuals who are well educated and savvy with this technology.
According to the study, consumers were most likely to use the QR Codes to obtain discounts, coupons, sale info, or to access additional information about products. This is right up the alley of the college students, who are trying to find just what they want, and get the best deal possible on it.
Getting the right marketing scheme to marry the QR Codes up with College Campus Marketing can be tricky. But well worth the effort. If this sounds interesting, come by OnCampus Advertising and see how this advertising strategy can work for your company. You can contact us by email or by calling 1-888-428-7237. There is no better time to get started with this than now!
By connecting with these via a mobile phone, marketers are able to connect with prospective customers quickly and easily, so that products can be viewed and evaluated in an instant. These codes can be scanned by a mobile phone off of bus stop posters, on campus billboards, college newspaper ads, etc. Not only can they connect shoppers to your products and your webstores, but also to instructional videos, demonstration clips, and other related goods or services. The potential would appear to be endless. In this recent article from Emarketer, numbers confirm that the Millennials are well versed in this new technology, and eager to use it. The survey measured actual touches by users, which don't necessarily translate to continual use, but did indicate that the biggest market was with the Gen Y'ers and the Gen X'ers. What this indicates to marketers is that their is a huge market to be tapped on the college campuses and beyond. By reaching the students on campus, a relationship gets built that will last long after graduation. It is also a market of individuals who are well educated and savvy with this technology.
According to the study, consumers were most likely to use the QR Codes to obtain discounts, coupons, sale info, or to access additional information about products. This is right up the alley of the college students, who are trying to find just what they want, and get the best deal possible on it.
Getting the right marketing scheme to marry the QR Codes up with College Campus Marketing can be tricky. But well worth the effort. If this sounds interesting, come by OnCampus Advertising and see how this advertising strategy can work for your company. You can contact us by email or by calling 1-888-428-7237. There is no better time to get started with this than now!
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