Recent studies continue to show the tremendous income differential between young adults with a college degree and those with a high school degree. And the margin is even greater compared to those without their high school diploma. In to days job market, already squeezed by several years of recession, the competition is fiercer than ever. All this adds up to a huge challenge for Gen Y teenagers. Not just to push hard to get through high school with good grades and test scores, but to continue on in pursuit of that college degree as well.
These studies comparing incomes over the past 30 years confirm that a young adult between the ages of 25 and 34 with a Bachelors degree earns 50% more than their counterpart with just a high school diploma. Further, their annual incomes for full time work are 25% more than someone with an Associates degree. And compared to those who drop out of high school, the income levels are double.
While this has to be a big time motivator for today's youth, it is also a big time opportunity for today's marketeers! The college student market has long been a huge target for credit card companies, but with present mobile technology, the possibilities are endless. College campus marketing is fast developing into a big business. Not only are companies able to build connections with the students that will carry over into their professional lives, but the students thrive on mobile media.
Whether your business involves food, clothing, office supplies, linens, small furniture, or nick-nacks, the college students are interested. And they possess the tools to access campus marketing on a daily basis. Whether you reach them on their cell phones, in their student newspaper, on bill boards, or on campus promotional events, they are out there! They are literate, eager, and looking to develop business relationships. So should businesses of today be, for this is a prime opportunity to build them.
If your company provides products that are usable on the college campus, take some time and visit our website at OnCampus Advertising to see what can be accomplished. You can easily contact us on-line as well with any questions you might have. Now is a great time of year to get your college marketing program started.
These studies comparing incomes over the past 30 years confirm that a young adult between the ages of 25 and 34 with a Bachelors degree earns 50% more than their counterpart with just a high school diploma. Further, their annual incomes for full time work are 25% more than someone with an Associates degree. And compared to those who drop out of high school, the income levels are double.
While this has to be a big time motivator for today's youth, it is also a big time opportunity for today's marketeers! The college student market has long been a huge target for credit card companies, but with present mobile technology, the possibilities are endless. College campus marketing is fast developing into a big business. Not only are companies able to build connections with the students that will carry over into their professional lives, but the students thrive on mobile media.
Whether your business involves food, clothing, office supplies, linens, small furniture, or nick-nacks, the college students are interested. And they possess the tools to access campus marketing on a daily basis. Whether you reach them on their cell phones, in their student newspaper, on bill boards, or on campus promotional events, they are out there! They are literate, eager, and looking to develop business relationships. So should businesses of today be, for this is a prime opportunity to build them.
If your company provides products that are usable on the college campus, take some time and visit our website at OnCampus Advertising to see what can be accomplished. You can easily contact us on-line as well with any questions you might have. Now is a great time of year to get your college marketing program started.
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