College Marketing and Media Services

Despite the troubled economy over the past several years, Online Advertising is again recording revenue growth in 2011.  Thanks to the visions of people like Steve Jobs and others, internet capabilities have continued to develop, grow, and prosper.  The majority of the population has become computer-literate, and possess some form of on-line connect on device. 

One has to look no further than the uprisings in the Middle East, and the use of cell phones to keep the revolutionaries connected.  We can easily see the tremendous advantages now available in keeping everyone informed and up-to-date.  No longer can the truth be hidden from the masses!  All a good thing.

It also allows companies to instantly reach their target audiences, with clear, concise, colorful, and informative advertising.  This has been increasingly prevalent with college campus marketing plans.  While nearly everyone on the planet appreciates the instant access to news and current events, today's college students are starved for it.  They are the most connected, savvy, and educated on the latest technology.  You can reach them easily on a number of different marketing mediums. 

2011 has been another strong year for banner advertising.  The attached graph from the Interactive Advertising Bureau ( IAB ) Internet Advertising Revenue Report clearly shows the tremendous growth in Online Advertising Revenues from 2000 to 2011.  And there are no indications that it is about to slow down any time soon!  

With the overall market success of on-line ads, reaching the campus audience has also enjoyed tremendous growth.  With such a highly focused demographic, this is the ideal market to be heavily involved in.  If your company's products are at all attractive to the Gen Y group, you simply cannot afford to not focus on them.

Major industries including Retail, Telecom, Computing products, Consumer Goods, Pharma, Entertainment, and others have all experienced substantial growth in recent years.  The adjacent chart depicts this increase, in total over 23% just from 2010 to 2011 alone.


College Newspaper Advertising Websites have also realized substantial growth as a media for the college student of today.  The College Papers have always been a widely read source of information for the campus population, and by transitioning these on-line, it only makes it easier.  With instant access to the latest campus news, in an interactive format, students can stay connected. 

It only makes good sense then that
such a medium be a prime target for on campus advertising!  If students have the access and the know-how, they can be reached 24/7.  As the chart above indicates, growth is spread across a wide spectrum of products, all in line with college student needs.  At OnCampus Advertising, we strive to be your source for making these on campus connections.  

You will find that we can help you with above the fold premium ad placement on the sites that students stay connected to, giving you optimum visibility.  Give us a call at OnCampus Advertising today - at 617-523-9801 and let us help guide you towards a successful college marketing game plan.  You can also easily contact us online whenever you're ready!  The students are waiting!