Connecting with the Millennials from a marketing viewpoint

A recent interesting article on what Success means to a Millennial points out that success to this younger generation of new college students is quite different than what we might imagine. Their studies showed that the top 3 success definitions for them are:

Being a good parent
Having a successful marriage
Helping others in need

"Achieving success through a high paying career" was all the way down at #6! It alludes that most millennials don't equate success with financial rewards. While it doesn't mean that ALL students on campus feel this way, nor does it mean that as the students progress through college that their definitions change. It just indicates, I think, that if we are going to try to reach them from a marketing viewpoint, we may need to rethink some of our strategies. If we don't, we may miss them.

Connect with the Millennial Students - through OnCampus Advertising

Developing a good college marketing plan has always been a rather complex tactic, and only made more complicated with the remarkable technological advances in the past decade. Reaching the Y-2 student demands a coordinated strategy that attracts them in their college newspaper, on their smart phone, laptop, television, and radio. The more synced up the messages are, the more likely businesses are to build a strong relationship on campus.

This plan also needs to really dig deep to understand what makes the millennial student tick. What do they like and dislike, what peeks their interest, what motivates them to read more about products, and eventually purchase them. We have to remember that these young people are "newbies" to the world of marketing, advertising, and purchasing on their own. It is truly a complicated route that must be molded and nurtured carefully. In the end, if done correctly, the reward for companies is a long lasting and trusting relationship. And more sales!

If you are hungry to learn more about how to build a strong campus marketing program for your business, come see us at OnCampus Advertising today, and let us help you develop it. We can coordinate a whole advertising gameplan that focuses on all forms of campus media. This includes college newspapers, pizza box ads, promotions, mobile media, postal media, bulletin boarding, and many others. To talk to one of our representatives, you can contact us online, or call us directly at 1-888-428-7237 - and we'll get you started.