Many of us remember well the trauma and the excitement of moving on campus, and away from home, for the first time. As college freshmen, this marked the beginning of a life "on our own", where we were free to make our own decisions, and develop a wealth of new relationships. Whether the memory involves us personally, or an older sibling, or our children, that first day arriving at the entrance to the dorm is a monumental event.
Being on their own for the first time, today's college students have to decide how and where to buy personal supplies, room decorations, office supplies, computer equipment, communication gear, clothing, food, and entertainment, just to name a few. That they are in a totally new environment, with few friends, and likely no family around to guide them, these are some stressful times.
Today, many business marketers are stepping up to provide a helping hand to these new college students, when they need it most, and in turn helping develop a solid relationship between them and their products. One example of this involves the "hiring" of older students at the college to assist the new freshmen with moving in. Dressed in promotional garb, and perhaps giving away some free samples, they help carry furniture and supplies, get things set up, and make those moving in feel more at home! The instant connection is made between help when needed and businesses and products.
In essence, this has become a solid form of on campus advertising. By assisting these students new to college life, when they are stressing and struggling to get settled in, a nice long-term bond is created. Don't we all have memories of being the new person, not knowing anyone or anything, and having someone take the time to help us make that transition. The students in the same fashion, will not forget.
Whether your business involves books, supplies, food and drink, equipment, or furniture, the college campus of today is a huge market. And this market connection that begins on freshman move-in day, continues throughout the college career, and beyond. Reaching these newcomers is a real trick, yet one that can be, and is being handled by college advertising specialists very well. Designed to assist businesses develop a bridge with students on-campus, these professionals can help promote your products through a variety of strategies, including college newspapers, bulletins, billboards, posters, and give-aways.
To learn more about how your business can get started in college campus marketing, contact us online, or call OnCampus Advertising at 1-617-523-9801 today. We're here to help you help them.
Being on their own for the first time, today's college students have to decide how and where to buy personal supplies, room decorations, office supplies, computer equipment, communication gear, clothing, food, and entertainment, just to name a few. That they are in a totally new environment, with few friends, and likely no family around to guide them, these are some stressful times.Today, many business marketers are stepping up to provide a helping hand to these new college students, when they need it most, and in turn helping develop a solid relationship between them and their products. One example of this involves the "hiring" of older students at the college to assist the new freshmen with moving in. Dressed in promotional garb, and perhaps giving away some free samples, they help carry furniture and supplies, get things set up, and make those moving in feel more at home! The instant connection is made between help when needed and businesses and products.
In essence, this has become a solid form of on campus advertising. By assisting these students new to college life, when they are stressing and struggling to get settled in, a nice long-term bond is created. Don't we all have memories of being the new person, not knowing anyone or anything, and having someone take the time to help us make that transition. The students in the same fashion, will not forget.
Whether your business involves books, supplies, food and drink, equipment, or furniture, the college campus of today is a huge market. And this market connection that begins on freshman move-in day, continues throughout the college career, and beyond. Reaching these newcomers is a real trick, yet one that can be, and is being handled by college advertising specialists very well. Designed to assist businesses develop a bridge with students on-campus, these professionals can help promote your products through a variety of strategies, including college newspapers, bulletins, billboards, posters, and give-aways.
To learn more about how your business can get started in college campus marketing, contact us online, or call OnCampus Advertising at 1-617-523-9801 today. We're here to help you help them.
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