How to Market to Students

Do you have a product that you'd like to promote to 18-24 year olds? Many established brands have a strong desire to reach a younger audience because it is essential to attract new customers, but they aren't sure where to start.

Good news! Generation Y is characterized and heavily influence by not just peers but parental figures as well. In fact, ninety percent of people between the ages of 18 and 29 say they have a great relationship with their parents. They even report speaking with them an average of 1.5 times per day.

If your brand has a strong presence with the Boomer Generation, it's time to think of expanding your marketing campaign to target Generation Y.  A great place to start is college newspaper advertising campaigns.

Eighty-two percent of college students read their school's newspaper. By supporting their school and promoting a brand their parents trust through college campus marketing, you're sure to gain a fast following. 

To learn more about how college newspaper advertising can work for your company, take a look at OnCampus Advertising.  We specialize in knowing the Generation Y audience and helping develop solid marketing programs.  Contact us online, or call OnCampus Advertising at 617-523-9801 and let us help you build trust in a new market!

With college enrollments expected to grow twelve percent from 2008-2016, it is more important than ever for marketers to understand the mentality of Generation Y, or Generation ME as they are sometimes called. 

This generation of 18-29 year olds is typically characterized as a group that appreciates immediate gratification. When marketing to them, it is extremely important to be direct in your communication and provide them with an action step that results in a positive personal outcome. 

College campus advertising is a growing trend, and advertising to college students by providing a coupon for your product is a great way to target this group.

Consider starting your marketing campaign with college newspaper advertising that includes a coupon for visiting your place of business. Ninety-one percent of those considered Generation Y make their check-ins public on Facebook and Foursquare so not only could your coupon pull someone in the door, the resulting post on social networks may broadcast that visit to hundreds of others.

To learn more about how college newspaper advertising can work for your company and its products, goods, or services, take a look at OnCampus Advertising. We specialize in helping you develop solid campus marketing programs, that are designed to get you noticed by the Generation Y crowd. Contact us online, or call OnCampus Advertising directly at  617-523-9801  today!

When it comes to marketing marvels on campus, nothing beats the College Newspaper.  Here is a publication totally about the college students.  They are run by students, written by students, all about students and their activities, and read by students.  From their perspective, which is what matters here, it totally works! 

From the standpoint of advertising to college students, companies should grab hold of this golden opportunity to reach this premium target audience.  Businesses cannot find a more well accepted and well read medium, that is adored by the prospective customers.  The College Advertising Network represents a collection of many media sources, for sure, and they are all visited by the student population, but the student newspapers just seem to hit the mark.

If you have been considering getting your company and products into the college campus marketplace, stop by OnCampus Advertising and let us walk you through all of the tremendous opportunities available there.  Our mission is to help you develop a solid marketing program that reaches out and connects with the students on college campuses across the United States and Canada.

OnCampus Advertising has spent years doing the leg work, researching what works on campus, and what attracts the students.  We have traveled around colleges, walked the campuses, talked with the students, and done the analysis to know what will work.  Observing students on campus to see what they are reading or listening to or looking at during the student day, helps give us great perspective about how to reach them. 

Contact us online today and let us help your business get started on campus.  Or give David Page a call directly at  617-523-9801, and talk with him about the many possibilities that exist for a company like yours.  We know every company is different, and so are the products or services that they sell.  Our team players like David Page will take the time to listen to your unique situation, and what makes your company appealing.  And together, we can put together a marketing campaign that will do the job for you.  Let our OnCampus team of industry professionals guide you through the planning and execution processes to create an impactful campaign.  With student tours and orientations on the horizon, there is not a better time than now to get yours started. 

One of the greatest technological advances to enter the world of marketing in decades has been QR Codes.  Short for Quick Response Code, this coding has become one of the most popular types of two dimensional barcodes, and allows for high speed transfer of content and information.

Developed in Japan as a manufacturing tracking tool, it has quickly found a home in a wide variety of applications.  One of the great breakthroughs has come in transferring marketing information between buyers and sellers.  Allowing for an instant connect of seller product information with specific prospective clients, it streamlines a process that used to include mountains of paper documents and hand outs.  This is most apparent at trade shows and conventions where sales personnel used to fill extra suitcases with fliers, business cards, promotion sheets, and sticky notes.  Now, with a simple, quick scan, the client can access vendor websites, product criteria, logos, advertisements, and so on.  This also provides the seller with key data on the prospective customer, greatly simplifying the connection. 

From a marketing perspective, it allows your business to advertise to specific clients that have shown interest in your company and its product lines.  Rather than blindly pummeling the air waves and mail boxes with generic ads, hoping to land a few "hits", you can now deal relevantly with those who want to hear what you have to say.  It even opens up communication channels, chats, Q&A sessions, and, best of all, SALES!

Bringing this new technology into the College Campus arena totally follows along in the QR Code development.  And what a market to tap into - one chock full of intelligent, technically proficient students who are clamoring for the latest in 21st Century technology.  They are quick to take notice, quick to learn, and quick to attach themselves to companies and marketing campaigns using the QR Coding. 

They are drawn to websites of products they are interested in, where they can learn more about what all is offered, the latest specials and discounts, coupons, promotional activities, and special events near their campus.  Far from the random, pot-luck, good luck campaigns of the past, your advertisements will hit home with an audience interested in them!

IF this all sounds like just the type of marketing strategy you have been looking for, come see the professionals at OnCampus Advertising to find out more about how to get QR Coding set up on the college campus.  Learn how we can help you establish a broad program to market effectively with today's college students, and how to best promote your company and products with them.  Contact us today on line, or call us directly at  617-523-9801  for a personal introduction into this brave new world!

Most often, when we think of College Campus Advertising, we think of advertising that promotes products, goods, services, or places.  Come here, shop there, buy this!  However, another proven track is to use the same strategies to market your Grad School to the top undergraduate students across the country. 

The focus on specialized degrees and graduates will indeed require a bit of a different campaign, but in general, your Graduate School is marketing its own product.  Your marketing plan will likely include pieces like establishing the undergraduate qualifications necessary to enter your program, promoting your university or college to the prospective grad students, and narrowing your plan to those schools that best fit the graduate programs you offer. 

Besides laying out these strategies, another large piece to the puzzle involves actually reaching the students that fit the model.  The size of their school makes a huge difference, as well, in how you go about this. 

OnCampus Advertising has years of experience in developing programs like these, and can offer that expertise in building a plan for your graduate program.  We can help you with types of advertising media, promotional events, career fairs, information sessions, seminars or presentations, and general awareness ads.  In addition, let us recommend the right mixture of target areas, campus events, and places to best present your program to the potential grad students. 

We are well versed in plans that combine college newspaper advertising with online information, mailers, hand-outs, and other forms of campus-targeted media.  Contact one of our representatives today at  617-523-9801  today, or visit us online.  Let us help you get your message across, to the right recipients, at the best time and place, and with the most beneficial means for your Graduate School Program! 

College newspapers have often been likened to small town newspapers, in that their focus is on the small community that they represent.  All the news is local, and as such, almost personal.  Everybody reads it because everybody wants to know what is going on with their friends and neighbors.  It's a lot like gathering at the fence or the water cooler, to catch up on the latest chit chat and gossip.

Every university, college, Junior College, or Community College has its own paper.  Truly a unique form of journalism, as it is all about the students.  They are written by students, about students and their activities, and published for students.  One thing you can be sure about with this scenario is that it is getting read! 

Students are easily absorbed by the campus paper, and show it by supporting their college teams, wearing college gear, displaying college logos on their cars, in the rooms, or even at their homes.  They can be found reading the local college newspaper in the library, the student lounge, the dining hall, on the quad, at the games, or virtually anywhere around campus! 

With all of this in mind, what better venue for advertising your products to the college students?!!!  With that kind of loyal readership, you are assured that your ads will be seen by all, all over campus.  You can easily place advertisements in every issue of the college paper, or you could aim specifically at issues during orientations, the start of school, each new semester, or around big campus events, like football or basketball seasons. 

To learn more about how college newspaper advertising can work for your company and its products, goods, or services, take a look at OnCampus Advertising.  We specialize in helping organize and develop solid campus marketing programs, that are designed to get you noticed.  Contact us today online, or call OnCampus Advertising directly at  617-523-9801  and let us help you get the word out!

When we think of fund raising, the first groups that come to mind are school field trips, girl scout cookies, high school sports and music groups, cancer research, and other such things.  Some are small dollar programs, and others multi-million dollar enterprises.  But the common thread among them is a means to raise money for a good cause. 

Many organizations totally depend on donations, sales, raffles, and other fund raising activities to fund their group's activities.  Many a Swim Team has raised money through coupon book sales, raffle tickets, and concession stands to buy timer watches, lane ropes, flags, and even blocks.  All things they would not be able to afford any other way. 

Things are no different on college campuses across the country.  All types of college organizations rely on promotions and fund raising to support their cause.  Maybe they sell drinks or burgers at the games, or host dances or events, or perhaps even promote brand name products.  As these promotions almost always involve outside assistance, donations, or discounts, this becomes a marvelous opportunity for vendors of all kinds to get involved, and noticed, on campus.

By using this form of advertising on campus, your company can definitely improve its image there via good will, product recognition, and the development of long term business relationships with the students.  Your name and logo generally get right out front at these functions, and the bond is formed!  Contributing small things like tee shirts, hats, notebooks, or mugs can leave a lasting and a useful impression.  Another one of life's small investment - big payback deals.

OnCampus Advertising has been helping businesses like yours for many years develop solid marketing programs at colleges and universities nationwide.  To learn more about how you can start marketing effectively on campus, contact us today - by phone, by mail, or on-line.  Let one of our experienced representatives help you get your game plan started.  We can expand on the promotional presence with mobile media campaigns, college newspaper advertising, poster and bulletin board ads, and many other marketing avenues.  So give us a look today - we're only a phone call away!

Combine your message in person with a presence over the internet, smart phone, newspaper, or even hand outs.  You will be surprised at how fast all of these little pieces can add up to a big reward for your company.  It will also go a long way with your community image!

All too often, when you talk to college students, their friends, and their families, you hear sad stories about college students graduating with no clear picture of where they are headed next.  Sadly, too many colleges, both big and small, fail to do an adequate job of getting their graduates connected with interviews, internships, or job prospects. 

Equally weak on building connections are the companies and businesses that are looking for fresh talent.  Many a management seminar will stress the importance of maintaining a work force that blends the wisdom of experience with the fresh outlook and eagerness of the new recruit. 

Internships are a wonderful way for businesses to locate up and coming talent.  They are also a terrific opportunity for college students to learn about their career choice first-hand.  The wages paid are generally lower, which is good for the company - but more than enough for the ambitious student to get some great experience.  And to earn some spending cash - without having to bus tables or serve fries.  Bringing an intern into your company workplace also provides you with a look at some potential employees, without having to run through an expensive agency or waste time.  You can quickly discover those with talent and potential, and at a fraction of the cost and effort.

The other invaluable piece lies in the recruitment of the graduates.  Way too many students finish college without any guidance on how to find that first job.  By developing a solid marketing presence on campuses across the country, or in your area, you can provide these grads that guidance.  Irregardless of the size of your company, if you are looking for new professional employees, this is an opportunity you really cannot afford to miss. 

OnCampus Advertising can help you develop a solid on-campus presence, and a positive recruiting plan with the students.  A college marketing program like this attracts the talent to you, and also is a huge motivator for the graduates who are so eager to move forward.  Talk to us about what your needs and expectations are, and let us structure a marketing campaign that will work for you. 

Contact us today on-line, or give David Page at OnCampus Advertising at  617-523-9801 for more information on how to get things started.  You will not be disappointed, and neither will those new college graduates!

Literally speaking, branded marketing is an effective program designed to best promote your products with your target audience.  In this case, that audience represents college students on campus across the country.  So, if your mission is to build the best “connect” with the student market, you want to first understand what their interests are.

Determining what stimulates them and what they are shopping for will help a company best choose which of their products to market on campus.  In addition, learning which media they are most likely to use and on what basis is also key. 

Most students today are extremely curious, interested, and literate.  They are constantly reachable on their cell phones, i-Pads, Lap tops, and Desk Tops, in addition to radio and television.  The majority also are masters at moving around and finding what they are looking for very quickly. 

If your message isn’t clear, or interesting, or relevant, they move on.  In an instant!  This just confirms the importance of understanding your market on campus.  Branded marketing is really the process of bringing all the pieces together so as to best present your products to the college students.  While the appearance of your advertisement and website are important, attracting the consumers to them is vital.  It has often been said that you can have the best site on the planet, but if no one goes to it, you’ve totally waste your time, your money, and you got nothing! 

Another key in the process is understanding how the prospective customers think, and how they are most likely to search for the products you want to sell to them.  Constructing your listings in such a manner that will match their searching style is a huge piece of the puzzle.  Using on-line advertisements combined with hard off-line messages in the college newspapers, on bulletin boards, pizza boxes, fliers, and promotional give-aways will give your company a solid presence on campus.

OnCampus Advertising has built a solid reputation in helping businesses develop optimum marketing programs that best reach the college students.  We work with you in presenting a strong image, one that works on campus, as well as which forms of multi-media will be most effective.  With a solid, yet flexible strategy, you will be able to reach more people, more efficiently.  This helps assure that even if one media type misses its mark, you have others that will connect.

To learn more about advertising in the college student campus market, contact us online, or call OnCampus directly at  617-523-9801  today!

College students are such an exciting and unique demographic from a marketing standpoint.  They are newcomers to the world of advertising that is actually directed at them.  They are high tech, curious, smart, and eager to learn about new ideas and products.  The students are also adventurous, and anxious to join in and become a part of the campus action.

For companies marketing products that work for the campus crowd, it is most important to get to know them and understand them.  Not only does this help you in target marketing to this group, but also can open up campaigns to include getting involved in major events on campus.  While creating a presence on campus is a solid step, actually developing interaction with the students is even better.

Sponsoring events, concerts, activities, and such are terrific ways to get your company name and logo in front of students gathering to have a good time.  Handing out discount coupons, menus, or give-aways improves the image even further.  Getting the students involved in the promotion really drives up the meter because it creates a bond between you, where you are working together for a good cause. 

With Spring just around the corner, now is a great time to start planning out your advertising game plan for the next school year.  Or improving on the one you already have started.  With a wave of high school students starting to visit prospective college campuses, the time is right for them to get to know you and what you have to offer them when they get to campus.  Following close after will be summer orientations for the incoming freshmen, some summer sessions, and then the official start of the Fall Semesters!

Keep in mind that this game plan doesn't start and stop with one season, you are building a relationship that can last all the way through their college careers, and beyond into their professional lives.  This is how they will get to know you, what you are selling them, that they can believe you, and trust what you are telling them. 

OnCampus Advertising has been assisting companies like yours to make serious in-roads on college campuses, developing strong marketing programs, and building long term relationships that last.  If all of this sounds exciting and interesting, contact us online, or give David Page a call today at  617-523-9801  to learn more about what we can do to help you. 

It is certainly no secret to anyone involved in the marketing process that teamwork plays such a pivotal role in building a successful business connection between sellers and buyers.  One man show marketing teams just don't have the impact required to generate big volume sales, or long term relationships.

The same holds true if your company is trying to establish itself on the college campuses across the United States and Canada.  Advertising to College Students is a tricky business, due in part to the wide range of personalities, styles, tastes, likes, and dislikes among the college residents.  A successful marketing program therefore needs to be one that utilizes a broad range of advertising approaches, so that no matter what a student chooses as their main source of information, your ads will appear. 

College Campus Marketing can be presented in the Campus Newspaper, on Billboards, in Text or Email messages, highlighting campus websites, on TV and Radio, or anywhere around school.  With the advent of the smart phones, a device that most students have with them constantly, your message is a click away at any time, at any place. 

Your advertisement can come in the form of promotional product give-aways, free samples, discount coupons, or pizza box ads.  Attaching your message to items that students want, need, crave, desire, or can't live without just works!  It puts your company in the palm of their hands, and in the front of their minds. 

To accomplish all of this well, your company should certainly have a staff of team players that can pursue the college market from many sides.  Your team will need to get out and get involved on campus, get to know the students well, and devise many avenues that are likely to attract their attention, and their business.  Because of the broad scope of the potential market, you will do well to have a broad range of professionals on your marketing team.

In addition to your own team, having an experienced, qualified agency at your side will help assemble the best possible programs to promote your products.  OnCampus Advertising is constantly on the ready to help you develop a wide-reaching marketing strategy that will be most effective on campus.  We can work with you and your players to organize a platform that is sure to attract business with the college students.  Combining successful college newspaper advertising with on-line media will get your company noticed, and help build the long-term strong relationships critical to your success.

To learn more about how OnCampus can help your company, contact David Page directly at  617-523-9801  or email him today.  With the prospective student tours getting underway, orientations on the horizon, and another brand new school year only months away, now is the right time to get the ball rolling.  And get the bridge built between your team and the brave new world of college students!

With college costs continuing on the rise year after year, it is a wonder that today's college students have any money to spend on anything else.  Tuition and Room & Board post increases annually, irrespective of what the market or economy are doing.  This places a huge financial burden on the students of today and their families who likely are supporting them to some degree.

A recent study by the Department of Education revealed that over 65% of all undergraduate students are receiving some form of financial aid.  Truly an indicator of how expensive things have gotten.  No longer is the good old "college savings account" or fund enough!  A positive spin on the high number on all of the aid, is that it is allowing many more lower income families to get their children into college. 

With such high college costs, and increasing financial aid, the majority of students in college just do not have much spare cash to spend.  For companies that want to market their products and services on campus, this means "in touch" advertising strategies that understand the limitations.  For sure, students still are buying food, beverages, books, supplies, and a wide range of other goods and services.  The trick for businesses is to develop marketing campaigns that promote savings, discounts, sales, and low prices. 

The college student of today is most adept at finding ads online, SMS, in the campus newspaper, on bulletin boards and posters, in fliers, and all around campus.  If you are interested in developing an effective college campus marketing plan, contact OnCampus Advertising today.  Our Sales Representatives specialize in designing individual programs that will fit your business and products, and how to best promote them on today's college campuses. 

Remember, you are not only advertising to those enrolled in college now, but also to the future graduates entering the work force.  With a good plan, you can build a relationship that will last for a lifetime!  Contact us right away and let us help you get that relationship started.  It's a great long-term investment you can not afford to miss!

Studies have confirmed that college-centric online marketing has a tremendous presence on college campuses all across the United States and Canada.  With more than 80% of young people on the internet every day, a number likely even higher at universities, the marketing possibilities should be obvious. 

With that in mind, developing a connection with today's students and your products, goods, or services via the internet is a must.  The young people of today are knowledgeable and eager to learn.  About news, politics, sports, and the whole world that is opening up to them.  The time is right to begin to build a solid foundation with them and your products.  It has been proven repeatedly that relationships built during college often last well beyond into adult life. 

Whether through computers, smart phones, iPads, or other devices, the students are watching and listening.  Putting your message in a banner ad on the college newspaper website, offering coupons and discounts, presenting product information can all be right at their fingertips.  College websites are unique in the way that they can simultaneously deliver campus-specific traffic alongside relevant campus information. 

If this all sounds intriguing for your company or business, OnCampus Advertising can help you find the most effective ways to get your messages across.  Contact us today to learn more developing your own solid on campus advertising campaign.  We have the experience with the student likes and dislikes, and how best to communicate with them.  Trust us to get your company message across campuses nationwide. 

• Don't be afraid to venture into all types of marketing mediums - you never know what the students will be using.
• Be consistent across all market avenues with your message and theme.
• Try bold and creative new messages to help you stand out with your audience.
• Focus on products that can specifically be useful or appreciated by today's college students and millennials.
• Develop a solid understanding of what makes the students tick, what they want, what they like, and what they will buy. 

It is so important to get on campus and get involved, so you can better reach this young market.  And understand that the campus is one of the most rapid changing environments on the planet.  It is a wondrous place, packed full of new ideas, new hopes, new dreams, and new technologies.  The perfect place for new products and services!

If all of this fits into your business strategies, missions, and goals, do yourself a favor and get connected with a firm that specializes in helping companies like yours develop a solid College Marketing plan.  Because a firm that already has the experience and know-how in accomplishing the right connections can help you get there faster, and better.

OnCampus Advertising has been doing just that for many of your business neighbors for years.  They are ready and willing to do the same for your company.  To learn more about how you can create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

Despite the troubled economy over the past several years, Online Advertising is again recording revenue growth in 2011.  Thanks to the visions of people like Steve Jobs and others, internet capabilities have continued to develop, grow, and prosper.  The majority of the population has become computer-literate, and possess some form of on-line connect on device. 

One has to look no further than the uprisings in the Middle East, and the use of cell phones to keep the revolutionaries connected.  We can easily see the tremendous advantages now available in keeping everyone informed and up-to-date.  No longer can the truth be hidden from the masses!  All a good thing.

It also allows companies to instantly reach their target audiences, with clear, concise, colorful, and informative advertising.  This has been increasingly prevalent with college campus marketing plans.  While nearly everyone on the planet appreciates the instant access to news and current events, today's college students are starved for it.  They are the most connected, savvy, and educated on the latest technology.  You can reach them easily on a number of different marketing mediums. 

2011 has been another strong year for banner advertising.  The attached graph from the Interactive Advertising Bureau ( IAB ) Internet Advertising Revenue Report clearly shows the tremendous growth in Online Advertising Revenues from 2000 to 2011.  And there are no indications that it is about to slow down any time soon!  

With the overall market success of on-line ads, reaching the campus audience has also enjoyed tremendous growth.  With such a highly focused demographic, this is the ideal market to be heavily involved in.  If your company's products are at all attractive to the Gen Y group, you simply cannot afford to not focus on them.

Major industries including Retail, Telecom, Computing products, Consumer Goods, Pharma, Entertainment, and others have all experienced substantial growth in recent years.  The adjacent chart depicts this increase, in total over 23% just from 2010 to 2011 alone.


College Newspaper Advertising Websites have also realized substantial growth as a media for the college student of today.  The College Papers have always been a widely read source of information for the campus population, and by transitioning these on-line, it only makes it easier.  With instant access to the latest campus news, in an interactive format, students can stay connected. 

It only makes good sense then that
such a medium be a prime target for on campus advertising!  If students have the access and the know-how, they can be reached 24/7.  As the chart above indicates, growth is spread across a wide spectrum of products, all in line with college student needs.  At OnCampus Advertising, we strive to be your source for making these on campus connections.  

You will find that we can help you with above the fold premium ad placement on the sites that students stay connected to, giving you optimum visibility.  Give us a call at OnCampus Advertising today - at 617-523-9801 and let us help guide you towards a successful college marketing game plan.  You can also easily contact us online whenever you're ready!  The students are waiting!

No matter what type of business you're in, if your potential customers don't find your advertising believable, it doesn't matter how good your product is.  If the buyers don't trust in you, your marketing job just got that much tougher.  It doesn't need to be that way.




By focusing your attention on matching your marketing messages with your other information, and insuring that all of it is of value to the consumer, you will present your company as reliable and trustworthy.  A solid information source that customers know they can believe in.  Match that with your already reputable goods or services, and you've built a winning combination.

It is also important to properly manage your marketing content - which includes more than just your advertising messages.  Maria Pergolino, Senior Marketing Director at Marketo, points out recently that it also has to flow through your blogs, videos, tweets, images, white papers - every message you share.

This thought is especially true in the world of college campus marketing.  The college students of today are like infants in the brave new world of buying products, and developing relationships.  Today's marketing has mushroomed with technology into a wide array of delivery methods.  The Y-2 students can be reached on the computer, their cell phone, TV, radio, and the good old college newspaper.  They can be tweeted, facebooked, emailed, texted, or videoed in an instant. 

If they are receiving mixed messages about your product, type, or line, when they are already a bit overwhelmed by the entire process, you've lost.  And you will find a rough road to get them back.  By connecting all of your content, you insure that your message to them is consistent, stable, and, most of all, trustworthy.  These newcomers to the market place will hang onto that trust as they continue their education and enter the work force. 

Building such a marketing strategy isn't always the easiest task, and it often makes good sense to seek out help from those who have experience in this arena.  OnCampus Advertising has been providing this guidance for years, and can use that to help you build the best plan for your business. 

Take a few minutes today and connect with us on-line on our website.  One of our professionals will be happy to get you started.  Feel free to take a little walk through our OnCampus Advertising website and get an idea of what and how we can help you.  We're ready whenever you are.

• Being a good parent
• Having a successful marriage
• Helping others in need

Using SMS Text Messaging to direct advertisements to the college campus market is fast becoming the most effective way to reach today's Gen Y'ers.  Having "grown up" with a cell phone in their hands, today's college student walks all across campus with a mini billboard in their pockets.  Accustomed to sending and receiving text messages in nano seconds, they are by far the most receptive to this latest marketing technology.

Text Marketing originally envisioned the typical baby boomer sales and marketing reps using their cell phones to connect with their business customers and vendors.  While a definite winning game plan, it struggles with the acceptance of the cell phone as a means of exchange.  Way more comfortable with the mountains of paper documents, they have been slower to react.  This has been shown in studies of both boomers and even Gen X'ers. 

Putting your message into the hands of desired recipients that want your products, and having the assurance that it will not only get read, but read quickly, is a huge advantage in the booming market of Campus Advertising.  Today's students want to know what, who, where, and how much in an instant, so they can locate and purchase.  Many are ready, willing, and able to purchase on-line over the phone as well. 

Recent studies confirm that the Millennials ( people aged 18 to 34 ) are 33% more likely to "need" the mobile connection on a routine basis.  They are 26% more likely to include social networking in their daily lives.  Most importantly, the studies reflect that the Gen Y'ers are 57% more willing to look at a text ad, and twice as ready to respond to one!

If building a successful marketing network with today's college students is the mission, SMS Text Marketing is indeed a necessity to fulfilling that mission.  It can truly open the door to some solid long-term relationships with the college youth, who will most likely continue them long after graduation.  Finding the right company to help you build a solid college campus marketing strategy is the next big key, so that you don't waste any time in developing these connections, and so you can take advantage of all the possibilities.   

To learn more about how to create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today.