College Students: A great audience for eco-friendly products

Thursday, April 26, 2012 by OnCampus Marketing Team

If you have an environmentally friendly product, Generation Y may be a great market for you. This generation cares about the environment!

When asked about eco-friendly products, 46% of those considered to be a part of Generation Y said they would shop a retailer more if they were environmentally friendly. Around 47% said they would even be willing to pay more for eco-friendly products.

However, this group is also made up of savvy consumers. You must be transparent, and make sure you don't claim to be green without being able and willing to back up this claim.

But what is the best way to reach this group? College campus marketing is a good start, and OnCampus Advertising offers eco-friendly advertising options.

A unique way to advertise to students in addition to paperless online and mobile ads is through sidewalk and/ or classroom blackboard chalking. This will grab students attention without using toxic chemicals or pollutants. 

For more information on ways OnCampus Advertising can help you market eco-friendly products to a generation committed to preserving the environment, contact us online or call 617-523-9801 today.

Reach Graduating Seniors at the Right Time

Wednesday, April 25, 2012 by OnCampus Marketing Team

Did you know that college graduates earn 69% more than their peers with only a high school diploma? With graduation just around the corner, it is an important time to consider putting your marketing message in the minds of these college seniors.

Soon they will be moving out on their own, and this doesn't just mean spending money in the areas they have traditionally, clothing and electronics; but also on cleaning supplies, food and household goods. They may also be furnishing a living space for the first time. 

Until this point, many of these young people have relied on their parents for "the necessities" and now, for the first time, they will be relying on themselves. This makes advertising to college students during this time of year especially important. 

One of the best ways to reach this group is through college newspaper advertising. Unlike most newspapers which have lost readership, college newspapers maintain an 82% average readership! 

OnCampus Advertising can help you target college students through campus advertising in newspapers, out-of-home display ads, and other digital media. If you're interested in marketing to college students that will be moving into a new phase of life as working professionals, call OnCampus Advertising at 617-523-9801 today or contact us online for more information.

We'll help you market to graduating senior before they leave campus - forever. 

Target college students using multiple marketing channels

Friday, April 13, 2012 by OnCampus Marketing Team

Many companies assume that because young people seem to have a cell phone on them at all times, that it is the best way to reach them with advertising messages. 

While mobile advertising can be effective, it is not the ONLY way to reach a younger audience. Marketers should realize that this audience is characterized as multi-taskers. They may check a test message, update a social status and glance at a newspaper while watching TV.

This inclination to multi-task is why marketers must develop campaigns using many different types of media for successful advertising to college students. 

OnCampus Advertising has the perfect solutions to market to college students using a variety of channels including college newspaper advertising; out-of-home displays via bus shelters, kiosks and billboards; online ads placed on college newspaper websites; direct marketing through email and postal service; and promotional marketing with event sponsorship and samples.

There is even an opportunity for unique guerilla marketing using techniques such as sidewalk chalking, wild postings, street teams and mobile billboards.

To learn more about these and other ways OnCampus Advertising can help your company target a college-age market, contact us online or call us at 617-523-9801. Let us help you develop winning campaigns that are sure to get you noticed!

How Established Brands Can Target a Younger Audience

Wednesday, April 11, 2012 by OnCampus Marketing Team

Do you have a product that you'd like to promote to 18-24 year olds? Many established brands have a strong desire to reach a younger audience because it is essential to attract new customers, but they aren't sure where to start.

Good news! Generation Y is characterized and heavily influence by not just peers but parental figures as well. In fact, ninety percent of people between the ages of 18 and 29 say they have a great relationship with their parents. They even report speaking with them an average of 1.5 times per day.

If your brand has a strong presence with the Boomer Generation, it's time to think of expanding your marketing campaign to target Generation Y.  A great place to start is college newspaper advertising campaigns.

Eighty-two percent of college students read their school's newspaper. By supporting their school and promoting a brand their parents trust through college campus marketing, you're sure to gain a fast following. 

To learn more about how college newspaper advertising can work for your company, take a look at OnCampus Advertising.  We specialize in knowing the Generation Y audience and helping develop solid marketing programs.  Contact us online, or call OnCampus Advertising at 617-523-9801 and let us help you build trust in a new market!

Use Coupons to Target Generation Y

Monday, April 9, 2012 by OnCampus Marketing Team

With college enrollments expected to grow twelve percent from 2008-2016, it is more important than ever for marketers to understand the mentality of Generation Y, or Generation ME as they are sometimes called. 

This generation of 18-29 year olds is typically characterized as a group that appreciates immediate gratification. When marketing to them, it is extremely important to be direct in your communication and provide them with an action step that results in a positive personal outcome. 

College campus advertising is a growing trend, and advertising to college students by providing a coupon for your product is a great way to target this group.

Consider starting your marketing campaign with college newspaper advertising that includes a coupon for visiting your place of business. Ninety-one percent of those considered Generation Y make their check-ins public on Facebook and Foursquare so not only could your coupon pull someone in the door, the resulting post on social networks may broadcast that visit to hundreds of others.

To learn more about how college newspaper advertising can work for your company and its products, goods, or services, take a look at OnCampus Advertising. We specialize in helping you develop solid campus marketing programs, that are designed to get you noticed by the Generation Y crowd. Contact us online, or call OnCampus Advertising directly at  617-523-9801  today!

The Magic of the College Newspaper

Tuesday, March 13, 2012 by OnCampus Marketing Team

When it comes to marketing marvels on campus, nothing beats the College Newspaper.  Here is a publication totally about the college students.  They are run by students, written by students, all about students and their activities, and read by students.  From their perspective, which is what matters here, it totally works! 

Students are all about College Newspapers On Campus!

From the standpoint of advertising to college students, companies should grab hold of this golden opportunity to reach this premium target audience.  Businesses cannot find a more well accepted and well read medium, that is adored by the prospective customers.  The College Advertising Network represents a collection of many media sources, for sure, and they are all visited by the student population, but the student newspapers just seem to hit the mark.

If you have been considering getting your company and products into the college campus marketplace, stop by OnCampus Advertising and let us walk you through all of the tremendous opportunities available there.  Our mission is to help you develop a solid marketing program that reaches out and connects with the students on college campuses across the United States and Canada.

OnCampus Advertising has spent years doing the leg work, researching what works on campus, and what attracts the students.  We have traveled around colleges, walked the campuses, talked with the students, and done the analysis to know what will work.  Observing students on campus to see what they are reading or listening to or looking at during the student day, helps give us great perspective about how to reach them. 

Contact us online today and let us help your business get started on campus.  Or give David Page a call directly at  617-523-9801, and talk with him about the many possibilities that exist for a company like yours.  We know every company is different, and so are the products or services that they sell.  Our team players like David Page will take the time to listen to your unique situation, and what makes your company appealing.  And together, we can put together a marketing campaign that will do the job for you.  Let our OnCampus team of industry professionals guide you through the planning and execution processes to create an impactful campaign.  With student tours and orientations on the horizon, there is not a better time than now to get yours started. 

Utilizing Campus Advertising to attract Top Students to Graduate Schools

Tuesday, March 6, 2012 by OnCampus Marketing Team

Most often, when we think of College Campus Advertising, we think of advertising that promotes products, goods, services, or places.  Come here, shop there, buy this!  However, another proven track is to use the same strategies to market your Grad School to the top undergraduate students across the country. 

The focus on specialized degrees and graduates will indeed require a bit of a different campaign, but in general, your Graduate School is marketing its own product.  Your marketing plan will likely include pieces like establishing the undergraduate qualifications necessary to enter your program, promoting your university or college to the prospective grad students, and narrowing your plan to those schools that best fit the graduate programs you offer. 

Let OnCampus Advertising help your Graduate School find the top prospects!Besides laying out these strategies, another large piece to the puzzle involves actually reaching the students that fit the model.  The size of their school makes a huge difference, as well, in how you go about this. 

OnCampus Advertising has years of experience in developing programs like these, and can offer that expertise in building a plan for your graduate program.  We can help you with types of advertising media, promotional events, career fairs, information sessions, seminars or presentations, and general awareness ads.  In addition, let us recommend the right mixture of target areas, campus events, and places to best present your program to the potential grad students. 

We are well versed in plans that combine college newspaper advertising with online information, mailers, hand-outs, and other forms of campus-targeted media.  Contact one of our representatives today at  617-523-9801  today, or visit us online.  Let us help you get your message across, to the right recipients, at the best time and place, and with the most beneficial means for your Graduate School Program! 

Making a lasting impression with College Newspaper Advertising

Monday, March 5, 2012 by OnCampus Marketing Team

College newspapers have often been likened to small town newspapers, in that their focus is on the small community that they represent.  All the news is local, and as such, almost personal.  Everybody reads it because everybody wants to know what is going on with their friends and neighbors.  It's a lot like gathering at the fence or the water cooler, to catch up on the latest chit chat and gossip.

Every university, college, Junior College, or Community College has its own paper.  Truly a unique form of journalism, as it is all about the students.  They are written by students, about students and their activities, and published for students.  One thing you can be sure about with this scenario is that it is getting read! 

On Campus News gets read everywhere on campus!

Students are easily absorbed by the campus paper, and show it by supporting their college teams, wearing college gear, displaying college logos on their cars, in the rooms, or even at their homes.  They can be found reading the local college newspaper in the library, the student lounge, the dining hall, on the quad, at the games, or virtually anywhere around campus! 

With all of this in mind, what better venue for advertising your products to the college students?!!!  With that kind of loyal readership, you are assured that your ads will be seen by all, all over campus.  You can easily place advertisements in every issue of the college paper, or you could aim specifically at issues during orientations, the start of school, each new semester, or around big campus events, like football or basketball seasons. 

To learn more about how college newspaper advertising can work for your company and its products, goods, or services, take a look at OnCampus Advertising.  We specialize in helping organize and develop solid campus marketing programs, that are designed to get you noticed.  Contact us today online, or call OnCampus Advertising directly at  617-523-9801  and let us help you get the word out!

Fund Raising to help broaden your market presence on campus

Sunday, March 4, 2012 by OnCampus Marketing Team

When we think of fund raising, the first groups that come to mind are school field trips, girl scout cookies, high school sports and music groups, cancer research, and other such things.  Some are small dollar programs, and others multi-million dollar enterprises.  But the common thread among them is a means to raise money for a good cause. 

Many organizations totally depend on donations, sales, raffles, and other fund raising activities to fund their group's activities.  Many a Swim Team has raised money through coupon book sales, raffle tickets, and concession stands to buy timer watches, lane ropes, flags, and even blocks.  All things they would not be able to afford any other way. 

Promotional activities abound all over college campuses

Things are no different on college campuses across the country.  All types of college organizations rely on promotions and fund raising to support their cause.  Maybe they sell drinks or burgers at the games, or host dances or events, or perhaps even promote brand name products.  As these promotions almost always involve outside assistance, donations, or discounts, this becomes a marvelous opportunity for vendors of all kinds to get involved, and noticed, on campus.

By using this form of advertising on campus, your company can definitely improve its image there via good will, product recognition, and the development of long term business relationships with the students.  Your name and logo generally get right out front at these functions, and the bond is formed!  Contributing small things like tee shirts, hats, notebooks, or mugs can leave a lasting and a useful impression.  Another one of life's small investment - big payback deals.

OnCampus Advertising has been helping businesses like yours for many years develop solid marketing programs at colleges and universities nationwide.  To learn more about how you can start marketing effectively on campus, contact us today - by phone, by mail, or on-line.  Let one of our experienced representatives help you get your game plan started.  We can expand on the promotional presence with mobile media campaigns, college newspaper advertising, poster and bulletin board ads, and many other marketing avenues.  So give us a look today - we're only a phone call away!

Combine your message in person with a presence over the internet, smart phone, newspaper, or even hand outs.  You will be surprised at how fast all of these little pieces can add up to a big reward for your company.  It will also go a long way with your community image!

 

 

Recruiting the Best College Students through a Solid Marketing Program

Saturday, March 3, 2012 by OnCampus Marketing Team

All too often, when you talk to college students, their friends, and their families, you hear sad stories about college students graduating with no clear picture of where they are headed next.  Sadly, too many colleges, both big and small, fail to do an adequate job of getting their graduates connected with interviews, internships, or job prospects. 

Equally weak on building connections are the companies and businesses that are looking for fresh talent.  Many a management seminar will stress the importance of maintaining a work force that blends the wisdom of experience with the fresh outlook and eagerness of the new recruit. 

Internships are a wonderful way for businesses to locate up and coming talent.  They are also a terrific opportunity for college students to learn about their career choice first-hand.  The wages paid are generally lower, which is good for the company - but more than enough for the ambitious student to get some great experience.  And to earn some spending cash - without having to bus tables or serve fries.  Bringing an intern into your company workplace also provides you with a look at some potential employees, without having to run through an expensive agency or waste time.  You can quickly discover those with talent and potential, and at a fraction of the cost and effort.

The other invaluable piece lies in the recruitment of the graduates.  Way too many students finish college without any guidance on how to find that first job.  By developing a solid marketing presence on campuses across the country, or in your area, you can provide these grads that guidance.  Irregardless of the size of your company, if you are looking for new professional employees, this is an opportunity you really cannot afford to miss. 

OnCampus Advertising can help you develop a solid on-campus presence, and a positive recruiting plan with the students.  A college marketing program like this attracts the talent to you, and also is a huge motivator for the graduates who are so eager to move forward.  Talk to us about what your needs and expectations are, and let us structure a marketing campaign that will work for you. 

Contact us today on-line, or give David Page at OnCampus Advertising at  617-523-9801 for more information on how to get things started.  You will not be disappointed, and neither will those new college graduates!

Branded Marketing Can Help Companies Better Connect With College Students

Friday, March 2, 2012 by OnCampus Marketing Team

Literally speaking, branded marketing is an effective program designed to best promote your products with your target audience.  In this case, that audience represents college students on campus across the country.  So, if your mission is to build the best “connect” with the student market, you want to first understand what their interests are.

Use branded marketing to best connect with college students OnCampus

Determining what stimulates them and what they are shopping for will help a company best choose which of their products to market on campus.  In addition, learning which media they are most likely to use and on what basis is also key. 

Most students today are extremely curious, interested, and literate.  They are constantly reachable on their cell phones, i-Pads, Lap tops, and Desk Tops, in addition to radio and television.  The majority also are masters at moving around and finding what they are looking for very quickly. 

If your message isn’t clear, or interesting, or relevant, they move on.  In an instant!  This just confirms the importance of understanding your market on campus.  Branded marketing is really the process of bringing all the pieces together so as to best present your products to the college students.  While the appearance of your advertisement and website are important, attracting the consumers to them is vital.  It has often been said that you can have the best site on the planet, but if no one goes to it, you’ve totally waste your time, your money, and you got nothing! 

Another key in the process is understanding how the prospective customers think, and how they are most likely to search for the products you want to sell to them.  Constructing your listings in such a manner that will match their searching style is a huge piece of the puzzle.  Using on-line advertisements combined with hard off-line messages in the college newspapers, on bulletin boards, pizza boxes, fliers, and promotional give-aways will give your company a solid presence on campus.

OnCampus Advertising has built a solid reputation in helping businesses develop optimum marketing programs that best reach the college students.  We work with you in presenting a strong image, one that works on campus, as well as which forms of multi-media will be most effective.  With a solid, yet flexible strategy, you will be able to reach more people, more efficiently.  This helps assure that even if one media type misses its mark, you have others that will connect.

To learn more about advertising in the college student campus market, contact us online, or call OnCampus directly at  617-523-9801  today!

 

Incorporate Event Planning into your College Campus Marketing Program

Thursday, March 1, 2012 by OnCampus Marketing Team

College students are such an exciting and unique demographic from a marketing standpoint.  They are newcomers to the world of advertising that is actually directed at them.  They are high tech, curious, smart, and eager to learn about new ideas and products.  The students are also adventurous, and anxious to join in and become a part of the campus action.

Kicking things off On Campus at Boston University

For companies marketing products that work for the campus crowd, it is most important to get to know them and understand them.  Not only does this help you in target marketing to this group, but also can open up campaigns to include getting involved in major events on campus.  While creating a presence on campus is a solid step, actually developing interaction with the students is even better.

Sponsoring events, concerts, activities, and such are terrific ways to get your company name and logo in front of students gathering to have a good time.  Handing out discount coupons, menus, or give-aways improves the image even further.  Getting the students involved in the promotion really drives up the meter because it creates a bond between you, where you are working together for a good cause. 

With Spring just around the corner, now is a great time to start planning out your advertising game plan for the next school year.  Or improving on the one you already have started.  With a wave of high school students starting to visit prospective college campuses, the time is right for them to get to know you and what you have to offer them when they get to campus.  Following close after will be summer orientations for the incoming freshmen, some summer sessions, and then the official start of the Fall Semesters!

Keep in mind that this game plan doesn't start and stop with one season, you are building a relationship that can last all the way through their college careers, and beyond into their professional lives.  This is how they will get to know you, what you are selling them, that they can believe you, and trust what you are telling them. 

OnCampus Advertising has been assisting companies like yours to make serious in-roads on college campuses, developing strong marketing programs, and building long term relationships that last.  If all of this sounds exciting and interesting, contact us online, or give David Page a call today at  617-523-9801  to learn more about what we can do to help you. 

Teamwork - the key to successful marketing programs

Thursday, March 1, 2012 by OnCampus Marketing Team

It is certainly no secret to anyone involved in the marketing process that teamwork plays such a pivotal role in building a successful business connection between sellers and buyers.  One man show marketing teams just don't have the impact required to generate big volume sales, or long term relationships.

The same holds true if your company is trying to establish itself on the college campuses across the United States and Canada.  Advertising to College Students is a tricky business, due in part to the wide range of personalities, styles, tastes, likes, and dislikes among the college residents.  A successful marketing program therefore needs to be one that utilizes a broad range of advertising approaches, so that no matter what a student chooses as their main source of information, your ads will appear. 

Build a solid connection On Campus between your team and the students

College Campus Marketing can be presented in the Campus Newspaper, on Billboards, in Text or Email messages, highlighting campus websites, on TV and Radio, or anywhere around school.  With the advent of the smart phones, a device that most students have with them constantly, your message is a click away at any time, at any place. 

Your advertisement can come in the form of promotional product give-aways, free samples, discount coupons, or pizza box ads.  Attaching your message to items that students want, need, crave, desire, or can't live without just works!  It puts your company in the palm of their hands, and in the front of their minds. 

To accomplish all of this well, your company should certainly have a staff of team players that can pursue the college market from many sides.  Your team will need to get out and get involved on campus, get to know the students well, and devise many avenues that are likely to attract their attention, and their business.  Because of the broad scope of the potential market, you will do well to have a broad range of professionals on your marketing team.

In addition to your own team, having an experienced, qualified agency at your side will help assemble the best possible programs to promote your products.  OnCampus Advertising is constantly on the ready to help you develop a wide-reaching marketing strategy that will be most effective on campus.  We can work with you and your players to organize a platform that is sure to attract business with the college students.  Combining successful college newspaper advertising with on-line media will get your company noticed, and help build the long-term strong relationships critical to your success.

To learn more about how OnCampus can help your company, contact David Page directly at  617-523-9801  or email him today.  With the prospective student tours getting underway, orientations on the horizon, and another brand new school year only months away, now is the right time to get the ball rolling.  And get the bridge built between your team and the brave new world of college students!

Build a successful team with OnCampus Advertising

Focusing Advertising Campaigns on Incoming College Students

Tuesday, February 21, 2012 by OnCampus Marketing Team

According to recent studies and news reports, the trend of graduating high school seniors entering college has been upward, and continues to improve each year.  For businesses focusing on the college campus market, this trend is great news.  It means that the target group is growing, and larger numbers of incoming students means more potential customers. 

Capturing the New Student Market!

The Freshmen Market is a key one in that it is the ideal time to begin developing that business relationship.  This group is newly on their own, hard driven to observe and learn, and anxious to get started in the big world.  Not only are they busy stocking up on all of the supplies, equipment, furnishings, and decorations they will likely keep throughout their collegiate careers, but they are also building new relationships with food, beverage, and entertainment vendors and establishments.  They are ready, willing, and able to check out your products!

In addition to addressing the incoming Freshmen when they get to campus, some great possibilities exist with the high school seniors out touring the various college campuses.  Ad campaigns that include things like promotional items, informational handouts, and location maps can all alert the prospective collegians to your product, goods, or services. 

Advertising campaigns utilizing email, direct mail, text messages, college newspapers, online banner advertisements, give-aways, and many other connection means are sure to attract plenty of attention with the new college students.  OnCampus Advertising specializes in helping companies develop an advertising strategy that will effectively promote their products. 

Besides direct marketing strategies, you should also plan to be a part of Orientation College Newspaper Editions, Touring promotions, sponsoring freshman programs and welcome events, and making that great first impression with large numbers of new students all at once!

To learn more about connecting with the college new-comers and wanna-bes, contact us today, and let us help you get started.  The junior and senior high school students will be making the rounds this Spring, followed by Orientations, and Fall Semesters, so don't delay.  As they say, time is money!

 

Developing College Campus Marketing Strategies to fit the Student Pocketbook

Tuesday, February 21, 2012 by OnCampus Marketing Team

With college costs continuing on the rise year after year, it is a wonder that today's college students have any money to spend on anything else.  Tuition and Room & Board post increases annually, irrespective of what the market or economy are doing.  This places a huge financial burden on the students of today and their families who likely are supporting them to some degree.

A recent study by the Department of Education revealed that over 65% of all undergraduate students are receiving some form of financial aid.  Truly an indicator of how expensive things have gotten.  No longer is the good old "college savings account" or fund enough!  A positive spin on the high number on all of the aid, is that it is allowing many more lower income families to get their children into college. 

With such high college costs, and increasing financial aid, the majority of students in college just do not have much spare cash to spend.  For companies that want to market their products and services on campus, this means "in touch" advertising strategies that understand the limitations.  For sure, students still are buying food, beverages, books, supplies, and a wide range of other goods and services.  The trick for businesses is to develop marketing campaigns that promote savings, discounts, sales, and low prices. 

The college student of today is most adept at finding ads online, SMS, in the campus newspaper, on bulletin boards and posters, in fliers, and all around campus.  If you are interested in developing an effective college campus marketing plan, contact OnCampus Advertising today.  Our Sales Representatives specialize in designing individual programs that will fit your business and products, and how to best promote them on today's college campuses. 

Remember, you are not only advertising to those enrolled in college now, but also to the future graduates entering the work force.  With a good plan, you can build a relationship that will last for a lifetime!  Contact us right away and let us help you get that relationship started.  It's a great long-term investment you can not afford to miss!

Using Pizza Box Advertising to Market to College Students

Tuesday, February 21, 2012 by OnCampus Marketing Team

If you are looking for an innovative and practical way to market your products on college campuses, you may want to give Pizza Box Ads a look.  With the average pizza shared by 2 to 4 students, at a meal lasting 30 to 45 minutes, you can get your message in front of a lot of hungry young people.  We are able to geo-target the pizzerias where college students eat.

PIZZA BOX ADVERTISING
Pizza Box Advertising is, simply put, your Ad on a Pizza Box.  The printing quality is magazine quality.  You can offer coupons, discounts, announce events and promotions, or just let the campus community know about your products.  What better way to get your information a few feet away from your target consumers!

With research suggesting that over 90% of the people in the United States admitting to being "pizza eaters", you can see where the numbers can go, and rather quickly.  It is without question one of the easiest and quickest methods to reach your audience, and get your words across.

Our distribution network will get your pizza box advertising to the campus-centric pizzerias at the specific colleges you want.  Over the course of a month or longer, your targeted college students will see you messaging every time they reach for a slice. 

Here at OnCampus Advertising, we can help you and your company get started with a Pizza Box Ad campaign, and merge it with many other marketing strategies designed for the college students.  With options like college newspaper advertising, bulletin boards postering, online advertising in college newspapers, and others, we can help you layout a strong overall game plan for marketing on campus.

Contact us today to get your business in front of this brave new world on campus.  Our distribution reaches a national network of independent pizzerias across the United States and Canada.  You can target nationally, by metro market, or individually by college campus.  The choices are endless, and the choices are yours.  Give us a jingle today and we'll get your word out there!

The Key to Building a Strong Marketing Connection on Campus

Tuesday, February 14, 2012 by OnCampus Marketing Team
The most important key to developing a strong market connect with students on campus is getting to know them.  And understand them.  The college student audience is unique, made up of millions of young people out on their own for the first time in their lives.  They are intelligent, knowledgeable, technically savvy, and eager to become a part of the world. 
This group is acutely aware of advertising, how it works, and, more importantly, how it does NOT work.  They are often quite critical of how products and their messages are presented, and also quite quick to grab onto the ads that move them.  Millennials generally are anxious to belong, to fit in, and to be respected.  They are anxious to be treated like adults, though they don't necessarily have all "the tools" yet.

To market products to the college students of today means presenting your advertising message in their terms, and in their media.  They are on-line more than any other age-group, they totally understand it, and are masters at maneuvering through it.  They read mass media and they read the campus newspaper passionately.  

What makes the college newspaper such a marvelous marketing venue on campus is that it is a media written by college students, about college students and activities, and read by college students.  This makes it the truest form of advertising, and the one totally trusted by the campus community.  It also makes it an ideal place for your product ads and promotions.  

OnCampus Advertising believes in helping you develop the best possible marketing game plan for the college students of today.  We strive to provide a positive message about your business and your products on campus.  Our veteran staff can help you get to know your audience, track how your messages are being perceived, and determine what the best approaches are.  Let us help you broaden your creativity and your image, and measure the lift in brand awareness with the students.  We can provide trusted feedback on how the students are thinking, using, and reacting to your advertisements and your products.

Contact us today to learn more about getting things started with your company on campus. 

Using College Campus Advertising to promote Spring Break opportunities

Saturday, February 11, 2012 by OnCampus Marketing Team
While all good parents and guardians have high hopes that their sons and daughters are making the most of their college experience to further their education and define their careers, the reality is that there needs to be a little break in the studies from time to time.  It's the worn out old saying about "all work and no play" making Johnny go crazy!

Students studying the latest on campus advertsing

With Spring Breaks on the horizon, some quick promotions around campus to grab the attention of the snow-bound and book-bound students.  They do deserve a break today!  If your company or business involves travel, lodging, tourism, great places to see, fun things to do, adventures of all kinds, or even a weekend get-away, advertising on the college campus can grab quick results. 

Perhaps your company supplies swim wear, camping gear, beach toys, summer clothes, hats, sunglasses, towels, bags, shoes, or boots.  Perfect for the ready college students ready for an adventure away from campus! 

As the picture suggests, today's college students are media savvy and media ready.  This makes on-line ads a perfect way for businesses to connect with them.  Young people on campus make full time use of their phones, iPads, Laptops, and even Desktops to stay current on news and events.  And new products, specials, sales, deals, and goodies. 

In addition, you can post promos around campus on billboards, displays, banners, bulletin boards, and on any campus transportation.  College newspapers also offer a easy to reach connect with the students.

If your business fits the criteria for the Breakers, and you would like to get your goods or services in front of the college youth who are waiting for them, come visit OnCampus Advertising today and let us help you get in the game!  Contact one of our experienced representatives and develop an advertising program that is made to fit your company, your products, and the college student market.  We can help you formulate an effective plan that will get you the results you seek, without blowing your marketing budget!  Come see us today!

Building the Marketing Connection with Today's College Students

Monday, November 21, 2011 by OnCampus Marketing Team
Many recent articles have wisely pointed out several key factors for those marketers interested in reaching today's college students.  If your business is interested in reaching the Gen Y'ers, and developing a solid marketing relationship with them, it is imperative that you first truly understand how to connect with them. 

Reaching todays students with proper on campus advertising strategies

With so many media gadgets available today, you have to believe that the current college students not only have them all, but are well versed in using them.  And using them regularly.  Plus, they are quite adept at hopping back and forth between them, depending on where they are and what's easily available to them.  Interestingly enough, as the picture indicates, students do get a lot of good info from their college newspaper.  But, they don't stop there.  They also want to stay connected via their cells and smart phones, computers, iPads, televisions, and even radios. 

To develop a strong connection with this young generation, it is vital that your marketing strategy and game plan be designed to connect to them all.  And most importantly, connect with a consistent message!  Campus advertising is a wonderful market focus, because you have a group centered in one place - the college campus.  The students are, for the most part, new to the marketing world, getting to make their own choices for virtually everything, for the first time in their lives.  They are also developing market connections that they will very likely carry with them into their professional adult lives as well.

Knowing that their minds are fluttering through a mass of new information, as well as their new worlds on their own, and hopefully getting that college education that will define them, you really need to have a coordinated plan.  Here are a few key College Marketing thoughts that might help you better reach your young audience:
  • Don't be afraid to venture into all types of marketing mediums - you never know what the students will be using.
  • Be consistent across all market avenues with your message and theme.
  • Try bold and creative new messages to help you stand out with your audience.
  • Focus on products that can specifically be useful or appreciated by today's college students and millennials.
  • Develop a solid understanding of what makes the students tick, what they want, what they like, and what they will buy. 

It is so important to get on campus and get involved, so you can better reach this young market.  And understand that the campus is one of the most rapid changing environments on the planet.  It is a wondrous place, packed full of new ideas, new hopes, new dreams, and new technologies.  The perfect place for new products and services!

If all of this fits into your business strategies, missions, and goals, do yourself a favor and get connected with a firm that specializes in helping companies like yours develop a solid College Marketing plan.  Because a firm that already has the experience and know-how in accomplishing the right connections can help you get there faster, and better.

OnCampus Advertising has been doing just that for many of your business neighbors for years.  They are ready and willing to do the same for your company.  To learn more about how you can create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 



 


Online Advertising continues remarkable growth in 2011

Saturday, November 19, 2011 by OnCampus Marketing Team

Despite the troubled economy over the past several years, Online Advertising is again recording revenue growth in 2011.  Thanks to the visions of people like Steve Jobs and others, internet capabilities have continued to develop, grow, and prosper.  The majority of the population has become computer-literate, and possess some form of on-line connect on device. 

One has to look no further than the uprisings in the Middle East, and the use of cell phones to keep the revolutionaries connected.  We can easily see the tremendous advantages now available in keeping everyone informed and up-to-date.  No longer can the truth be hidden from the masses!  All a good thing.

S Online Ad Revenues - H1 2000 thru H1 2011 - from IAB & PWC Internet Advrtising Revenue ReportIt also allows companies to instantly reach their target audiences, with clear, concise, colorful, and informative advertising.  This has been increasingly prevalent with college campus marketing plans.  While nearly everyone on the planet appreciates the instant access to news and current events, today's college students are starved for it.  They are the most connected, savvy, and educated on the latest technology.  You can reach them easily on a number of different marketing mediums. 

2011 has been another strong year for banner advertising.  The attached graph from the Interactive Advertising Bureau ( IAB ) Internet Advertising Revenue Report clearly shows the tremendous growth in Online Advertising Revenues from 2000 to 2011.  And there are no indications that it is about to slow down any time soon!  

With the overall market success of on-line ads, reaching the campus audience has also enjoyed tremendous growth.  With such a highly focused demographic, this is the ideal market to be heavily involved in.  If your company's products are at all attractive to the Gen Y group, you simply cannot afford to not focus on them.

Major industries including Retail, Telecom, Computing products, Consumer Goods, Pharma, Entertainment, and others have all experienced substantial growth in recent years.  The adjacent chart depicts this increase, in total over 23% just from 2010 to 2011 alone.


U Online Ad Revenue Growth by Major Industry - per IAB Internet Advertising Revenue Report - 2011College Newspaper Advertising Websites have also realized substantial growth as a media for the college student of today.  The College Papers have always been a widely read source of information for the campus population, and by transitioning these on-line, it only makes it easier.  With instant access to the latest campus news, in an interactive format, students can stay connected. 

It only makes good sense then that
such a medium be a prime target for on campus advertising!  If students have the access and the know-how, they can be reached 24/7.  As the chart above indicates, growth is spread across a wide spectrum of products, all in line with college student needs.  At OnCampus Advertising, we strive to be your source for making these on campus connections.  

You will find that we can help you with above the fold premium ad placement on the sites that students stay connected to, giving you optimum visibility.  Give us a call at OnCampus Advertising today - at 617-523-9801 and let us help guide you towards a successful college marketing game plan.  You can also easily contact us online whenever you're ready!  The students are waiting!