Did you know that college graduates earn 69% more than their peers with only a high school diploma? With graduation just around the corner, it is an important time to consider putting your marketing message in the minds of these college seniors.

Soon they will be moving out on their own, and this doesn't just mean spending money in the areas they have traditionally, clothing and electronics; but also on cleaning supplies, food and household goods. They may also be furnishing a living space for the first time. 

Until this point, many of these young people have relied on their parents for "the necessities" and now, for the first time, they will be relying on themselves. This makes advertising to college students during this time of year especially important. 

One of the best ways to reach this group is through college newspaper advertising. Unlike most newspapers which have lost readership, college newspapers maintain an 82% average readership! 

OnCampus Advertising can help you target college students through campus advertising in newspapers, out-of-home display ads, and other digital media. If you're interested in marketing to college students that will be moving into a new phase of life as working professionals, call OnCampus Advertising at 617-523-9801 today or contact us online for more information.

We'll help you market to graduating senior before they leave campus - forever. 

Many companies assume that because young people seem to have a cell phone on them at all times, that it is the best way to reach them with advertising messages. 

While mobile advertising can be effective, it is not the ONLY way to reach a younger audience. Marketers should realize that this audience is characterized as multi-taskers. They may check a test message, update a social status and glance at a newspaper while watching TV.

This inclination to multi-task is why marketers must develop campaigns using many different types of media for successful advertising to college students. 

OnCampus Advertising has the perfect solutions to market to college students using a variety of channels including college newspaper advertising; out-of-home displays via bus shelters, kiosks and billboards; online ads placed on college newspaper websites; direct marketing through email and postal service; and promotional marketing with event sponsorship and samples.

There is even an opportunity for unique guerilla marketing using techniques such as sidewalk chalking, wild postings, street teams and mobile billboards.

To learn more about these and other ways OnCampus Advertising can help your company target a college-age market, contact us online or call us at 617-523-9801. Let us help you develop winning campaigns that are sure to get you noticed!

When it comes to marketing marvels on campus, nothing beats the College Newspaper.  Here is a publication totally about the college students.  They are run by students, written by students, all about students and their activities, and read by students.  From their perspective, which is what matters here, it totally works! 

From the standpoint of advertising to college students, companies should grab hold of this golden opportunity to reach this premium target audience.  Businesses cannot find a more well accepted and well read medium, that is adored by the prospective customers.  The College Advertising Network represents a collection of many media sources, for sure, and they are all visited by the student population, but the student newspapers just seem to hit the mark.

If you have been considering getting your company and products into the college campus marketplace, stop by OnCampus Advertising and let us walk you through all of the tremendous opportunities available there.  Our mission is to help you develop a solid marketing program that reaches out and connects with the students on college campuses across the United States and Canada.

OnCampus Advertising has spent years doing the leg work, researching what works on campus, and what attracts the students.  We have traveled around colleges, walked the campuses, talked with the students, and done the analysis to know what will work.  Observing students on campus to see what they are reading or listening to or looking at during the student day, helps give us great perspective about how to reach them. 

Contact us online today and let us help your business get started on campus.  Or give David Page a call directly at  617-523-9801, and talk with him about the many possibilities that exist for a company like yours.  We know every company is different, and so are the products or services that they sell.  Our team players like David Page will take the time to listen to your unique situation, and what makes your company appealing.  And together, we can put together a marketing campaign that will do the job for you.  Let our OnCampus team of industry professionals guide you through the planning and execution processes to create an impactful campaign.  With student tours and orientations on the horizon, there is not a better time than now to get yours started. 

Most often, when we think of College Campus Advertising, we think of advertising that promotes products, goods, services, or places.  Come here, shop there, buy this!  However, another proven track is to use the same strategies to market your Grad School to the top undergraduate students across the country. 

The focus on specialized degrees and graduates will indeed require a bit of a different campaign, but in general, your Graduate School is marketing its own product.  Your marketing plan will likely include pieces like establishing the undergraduate qualifications necessary to enter your program, promoting your university or college to the prospective grad students, and narrowing your plan to those schools that best fit the graduate programs you offer. 

Besides laying out these strategies, another large piece to the puzzle involves actually reaching the students that fit the model.  The size of their school makes a huge difference, as well, in how you go about this. 

OnCampus Advertising has years of experience in developing programs like these, and can offer that expertise in building a plan for your graduate program.  We can help you with types of advertising media, promotional events, career fairs, information sessions, seminars or presentations, and general awareness ads.  In addition, let us recommend the right mixture of target areas, campus events, and places to best present your program to the potential grad students. 

We are well versed in plans that combine college newspaper advertising with online information, mailers, hand-outs, and other forms of campus-targeted media.  Contact one of our representatives today at  617-523-9801  today, or visit us online.  Let us help you get your message across, to the right recipients, at the best time and place, and with the most beneficial means for your Graduate School Program! 

When we think of fund raising, the first groups that come to mind are school field trips, girl scout cookies, high school sports and music groups, cancer research, and other such things.  Some are small dollar programs, and others multi-million dollar enterprises.  But the common thread among them is a means to raise money for a good cause. 

Many organizations totally depend on donations, sales, raffles, and other fund raising activities to fund their group's activities.  Many a Swim Team has raised money through coupon book sales, raffle tickets, and concession stands to buy timer watches, lane ropes, flags, and even blocks.  All things they would not be able to afford any other way. 

Things are no different on college campuses across the country.  All types of college organizations rely on promotions and fund raising to support their cause.  Maybe they sell drinks or burgers at the games, or host dances or events, or perhaps even promote brand name products.  As these promotions almost always involve outside assistance, donations, or discounts, this becomes a marvelous opportunity for vendors of all kinds to get involved, and noticed, on campus.

By using this form of advertising on campus, your company can definitely improve its image there via good will, product recognition, and the development of long term business relationships with the students.  Your name and logo generally get right out front at these functions, and the bond is formed!  Contributing small things like tee shirts, hats, notebooks, or mugs can leave a lasting and a useful impression.  Another one of life's small investment - big payback deals.

OnCampus Advertising has been helping businesses like yours for many years develop solid marketing programs at colleges and universities nationwide.  To learn more about how you can start marketing effectively on campus, contact us today - by phone, by mail, or on-line.  Let one of our experienced representatives help you get your game plan started.  We can expand on the promotional presence with mobile media campaigns, college newspaper advertising, poster and bulletin board ads, and many other marketing avenues.  So give us a look today - we're only a phone call away!

Combine your message in person with a presence over the internet, smart phone, newspaper, or even hand outs.  You will be surprised at how fast all of these little pieces can add up to a big reward for your company.  It will also go a long way with your community image!

Literally speaking, branded marketing is an effective program designed to best promote your products with your target audience.  In this case, that audience represents college students on campus across the country.  So, if your mission is to build the best “connect” with the student market, you want to first understand what their interests are.

Determining what stimulates them and what they are shopping for will help a company best choose which of their products to market on campus.  In addition, learning which media they are most likely to use and on what basis is also key. 

Most students today are extremely curious, interested, and literate.  They are constantly reachable on their cell phones, i-Pads, Lap tops, and Desk Tops, in addition to radio and television.  The majority also are masters at moving around and finding what they are looking for very quickly. 

If your message isn’t clear, or interesting, or relevant, they move on.  In an instant!  This just confirms the importance of understanding your market on campus.  Branded marketing is really the process of bringing all the pieces together so as to best present your products to the college students.  While the appearance of your advertisement and website are important, attracting the consumers to them is vital.  It has often been said that you can have the best site on the planet, but if no one goes to it, you’ve totally waste your time, your money, and you got nothing! 

Another key in the process is understanding how the prospective customers think, and how they are most likely to search for the products you want to sell to them.  Constructing your listings in such a manner that will match their searching style is a huge piece of the puzzle.  Using on-line advertisements combined with hard off-line messages in the college newspapers, on bulletin boards, pizza boxes, fliers, and promotional give-aways will give your company a solid presence on campus.

OnCampus Advertising has built a solid reputation in helping businesses develop optimum marketing programs that best reach the college students.  We work with you in presenting a strong image, one that works on campus, as well as which forms of multi-media will be most effective.  With a solid, yet flexible strategy, you will be able to reach more people, more efficiently.  This helps assure that even if one media type misses its mark, you have others that will connect.

To learn more about advertising in the college student campus market, contact us online, or call OnCampus directly at  617-523-9801  today!

It is certainly no secret to anyone involved in the marketing process that teamwork plays such a pivotal role in building a successful business connection between sellers and buyers.  One man show marketing teams just don't have the impact required to generate big volume sales, or long term relationships.

The same holds true if your company is trying to establish itself on the college campuses across the United States and Canada.  Advertising to College Students is a tricky business, due in part to the wide range of personalities, styles, tastes, likes, and dislikes among the college residents.  A successful marketing program therefore needs to be one that utilizes a broad range of advertising approaches, so that no matter what a student chooses as their main source of information, your ads will appear. 

College Campus Marketing can be presented in the Campus Newspaper, on Billboards, in Text or Email messages, highlighting campus websites, on TV and Radio, or anywhere around school.  With the advent of the smart phones, a device that most students have with them constantly, your message is a click away at any time, at any place. 

Your advertisement can come in the form of promotional product give-aways, free samples, discount coupons, or pizza box ads.  Attaching your message to items that students want, need, crave, desire, or can't live without just works!  It puts your company in the palm of their hands, and in the front of their minds. 

To accomplish all of this well, your company should certainly have a staff of team players that can pursue the college market from many sides.  Your team will need to get out and get involved on campus, get to know the students well, and devise many avenues that are likely to attract their attention, and their business.  Because of the broad scope of the potential market, you will do well to have a broad range of professionals on your marketing team.

In addition to your own team, having an experienced, qualified agency at your side will help assemble the best possible programs to promote your products.  OnCampus Advertising is constantly on the ready to help you develop a wide-reaching marketing strategy that will be most effective on campus.  We can work with you and your players to organize a platform that is sure to attract business with the college students.  Combining successful college newspaper advertising with on-line media will get your company noticed, and help build the long-term strong relationships critical to your success.

To learn more about how OnCampus can help your company, contact David Page directly at  617-523-9801  or email him today.  With the prospective student tours getting underway, orientations on the horizon, and another brand new school year only months away, now is the right time to get the ball rolling.  And get the bridge built between your team and the brave new world of college students!

Studies have confirmed that college-centric online marketing has a tremendous presence on college campuses all across the United States and Canada.  With more than 80% of young people on the internet every day, a number likely even higher at universities, the marketing possibilities should be obvious. 

With that in mind, developing a connection with today's students and your products, goods, or services via the internet is a must.  The young people of today are knowledgeable and eager to learn.  About news, politics, sports, and the whole world that is opening up to them.  The time is right to begin to build a solid foundation with them and your products.  It has been proven repeatedly that relationships built during college often last well beyond into adult life. 

Whether through computers, smart phones, iPads, or other devices, the students are watching and listening.  Putting your message in a banner ad on the college newspaper website, offering coupons and discounts, presenting product information can all be right at their fingertips.  College websites are unique in the way that they can simultaneously deliver campus-specific traffic alongside relevant campus information. 

If this all sounds intriguing for your company or business, OnCampus Advertising can help you find the most effective ways to get your messages across.  Contact us today to learn more developing your own solid on campus advertising campaign.  We have the experience with the student likes and dislikes, and how best to communicate with them.  Trust us to get your company message across campuses nationwide. 

• Print - placing advertisements in the college newspapers, bulletins, and fliers that all wind up right in the hands of the students.  These can be published daily, weekly, or monthly, depending on the size and structure of the campus, but all reach the right audience.
• On-line Media - provides an optimum opportunity right on the college websites, through use of banner ads, specials, promotions, coupons, and more.  Whether the student is using his lap-top, iPad, smart phone, or the desk top in the library, they will be dialed in!
• Out-of-Home - this is a wide open opportunity to reach the students with ads all around campus - in bus shelters, inside the campus or local modes of transportation, on billboards, bulletin boards, kiosks, or anywhere on campus where students are on a daily basis. 
• On-Product or Pizza Box Ads - placing ads on packaged products frequently bought by students is a quick and simple way to connect.
• Campus Promotions - use of event sponsorships that attract large numbers of college students is a great way to promote your products and show your support of their lifestyles and interests.

• Don't be afraid to venture into all types of marketing mediums - you never know what the students will be using.
• Be consistent across all market avenues with your message and theme.
• Try bold and creative new messages to help you stand out with your audience.
• Focus on products that can specifically be useful or appreciated by today's college students and millennials.
• Develop a solid understanding of what makes the students tick, what they want, what they like, and what they will buy. 

It is so important to get on campus and get involved, so you can better reach this young market.  And understand that the campus is one of the most rapid changing environments on the planet.  It is a wondrous place, packed full of new ideas, new hopes, new dreams, and new technologies.  The perfect place for new products and services!

If all of this fits into your business strategies, missions, and goals, do yourself a favor and get connected with a firm that specializes in helping companies like yours develop a solid College Marketing plan.  Because a firm that already has the experience and know-how in accomplishing the right connections can help you get there faster, and better.

OnCampus Advertising has been doing just that for many of your business neighbors for years.  They are ready and willing to do the same for your company.  To learn more about how you can create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

Despite the troubled economy over the past several years, Online Advertising is again recording revenue growth in 2011.  Thanks to the visions of people like Steve Jobs and others, internet capabilities have continued to develop, grow, and prosper.  The majority of the population has become computer-literate, and possess some form of on-line connect on device. 

One has to look no further than the uprisings in the Middle East, and the use of cell phones to keep the revolutionaries connected.  We can easily see the tremendous advantages now available in keeping everyone informed and up-to-date.  No longer can the truth be hidden from the masses!  All a good thing.

It also allows companies to instantly reach their target audiences, with clear, concise, colorful, and informative advertising.  This has been increasingly prevalent with college campus marketing plans.  While nearly everyone on the planet appreciates the instant access to news and current events, today's college students are starved for it.  They are the most connected, savvy, and educated on the latest technology.  You can reach them easily on a number of different marketing mediums. 

2011 has been another strong year for banner advertising.  The attached graph from the Interactive Advertising Bureau ( IAB ) Internet Advertising Revenue Report clearly shows the tremendous growth in Online Advertising Revenues from 2000 to 2011.  And there are no indications that it is about to slow down any time soon!  

With the overall market success of on-line ads, reaching the campus audience has also enjoyed tremendous growth.  With such a highly focused demographic, this is the ideal market to be heavily involved in.  If your company's products are at all attractive to the Gen Y group, you simply cannot afford to not focus on them.

Major industries including Retail, Telecom, Computing products, Consumer Goods, Pharma, Entertainment, and others have all experienced substantial growth in recent years.  The adjacent chart depicts this increase, in total over 23% just from 2010 to 2011 alone.


College Newspaper Advertising Websites have also realized substantial growth as a media for the college student of today.  The College Papers have always been a widely read source of information for the campus population, and by transitioning these on-line, it only makes it easier.  With instant access to the latest campus news, in an interactive format, students can stay connected. 

It only makes good sense then that
such a medium be a prime target for on campus advertising!  If students have the access and the know-how, they can be reached 24/7.  As the chart above indicates, growth is spread across a wide spectrum of products, all in line with college student needs.  At OnCampus Advertising, we strive to be your source for making these on campus connections.  

You will find that we can help you with above the fold premium ad placement on the sites that students stay connected to, giving you optimum visibility.  Give us a call at OnCampus Advertising today - at 617-523-9801 and let us help guide you towards a successful college marketing game plan.  You can also easily contact us online whenever you're ready!  The students are waiting!

• Being a good parent
• Having a successful marriage
• Helping others in need

Graduate schools these days have to compete even harder to attract the best students to their programs. For schools with specialized degrees, this can be quite a challenge on several fronts. First, if you are an international graduate school program, how do you reach students in North America that will have the prerequisite undergraduate qualifications to meet your schools minimum standards? If you are a small graduate school in a specialized field, how do you promote your program to prospective students? College recruiting strategies vary greatly so the best approach to marketing to college students is always to be proactive in promoting your program to the small subset of students who would be your best prospects. For example: if you are a graduate program offering degrees in advanced science and technology then focus on the students who are doing their undergraduate studies at select schools with select majors that would be best suited for your advanced degree program.

Achieving this level of targeting of students, however, is not easily accomplished. You may know what you want but how do you reach that junior, engineering major, who attends a large state university? Do you use the standard college newspaper advertising channel or do you try to get more granular with your advertising to college students?

For your graduate program, I would recommend a mix of traditional campus media and career fairs / information sessions. The college media can be geo-targeted to areas of campus highly frequented by your group of students – dorms, classroom buildings, student recreation centers, labs, and libraries whereas promotional events will get your recruiting team on campus speaking directly these students about your program.

Learn more about recruiting the best students for your graduate program by contacting us online, or calling OnCampus at 617-523-9801 today.