Many companies assume that because young people seem to have a cell phone on them at all times, that it is the best way to reach them with advertising messages. 

While mobile advertising can be effective, it is not the ONLY way to reach a younger audience. Marketers should realize that this audience is characterized as multi-taskers. They may check a test message, update a social status and glance at a newspaper while watching TV.

This inclination to multi-task is why marketers must develop campaigns using many different types of media for successful advertising to college students. 

OnCampus Advertising has the perfect solutions to market to college students using a variety of channels including college newspaper advertising; out-of-home displays via bus shelters, kiosks and billboards; online ads placed on college newspaper websites; direct marketing through email and postal service; and promotional marketing with event sponsorship and samples.

There is even an opportunity for unique guerilla marketing using techniques such as sidewalk chalking, wild postings, street teams and mobile billboards.

To learn more about these and other ways OnCampus Advertising can help your company target a college-age market, contact us online or call us at 617-523-9801. Let us help you develop winning campaigns that are sure to get you noticed!

When it comes to marketing marvels on campus, nothing beats the College Newspaper.  Here is a publication totally about the college students.  They are run by students, written by students, all about students and their activities, and read by students.  From their perspective, which is what matters here, it totally works! 

From the standpoint of advertising to college students, companies should grab hold of this golden opportunity to reach this premium target audience.  Businesses cannot find a more well accepted and well read medium, that is adored by the prospective customers.  The College Advertising Network represents a collection of many media sources, for sure, and they are all visited by the student population, but the student newspapers just seem to hit the mark.

If you have been considering getting your company and products into the college campus marketplace, stop by OnCampus Advertising and let us walk you through all of the tremendous opportunities available there.  Our mission is to help you develop a solid marketing program that reaches out and connects with the students on college campuses across the United States and Canada.

OnCampus Advertising has spent years doing the leg work, researching what works on campus, and what attracts the students.  We have traveled around colleges, walked the campuses, talked with the students, and done the analysis to know what will work.  Observing students on campus to see what they are reading or listening to or looking at during the student day, helps give us great perspective about how to reach them. 

Contact us online today and let us help your business get started on campus.  Or give David Page a call directly at  617-523-9801, and talk with him about the many possibilities that exist for a company like yours.  We know every company is different, and so are the products or services that they sell.  Our team players like David Page will take the time to listen to your unique situation, and what makes your company appealing.  And together, we can put together a marketing campaign that will do the job for you.  Let our OnCampus team of industry professionals guide you through the planning and execution processes to create an impactful campaign.  With student tours and orientations on the horizon, there is not a better time than now to get yours started. 

Most often, when we think of College Campus Advertising, we think of advertising that promotes products, goods, services, or places.  Come here, shop there, buy this!  However, another proven track is to use the same strategies to market your Grad School to the top undergraduate students across the country. 

The focus on specialized degrees and graduates will indeed require a bit of a different campaign, but in general, your Graduate School is marketing its own product.  Your marketing plan will likely include pieces like establishing the undergraduate qualifications necessary to enter your program, promoting your university or college to the prospective grad students, and narrowing your plan to those schools that best fit the graduate programs you offer. 

Besides laying out these strategies, another large piece to the puzzle involves actually reaching the students that fit the model.  The size of their school makes a huge difference, as well, in how you go about this. 

OnCampus Advertising has years of experience in developing programs like these, and can offer that expertise in building a plan for your graduate program.  We can help you with types of advertising media, promotional events, career fairs, information sessions, seminars or presentations, and general awareness ads.  In addition, let us recommend the right mixture of target areas, campus events, and places to best present your program to the potential grad students. 

We are well versed in plans that combine college newspaper advertising with online information, mailers, hand-outs, and other forms of campus-targeted media.  Contact one of our representatives today at  617-523-9801  today, or visit us online.  Let us help you get your message across, to the right recipients, at the best time and place, and with the most beneficial means for your Graduate School Program! 

Studies have confirmed that college-centric online marketing has a tremendous presence on college campuses all across the United States and Canada.  With more than 80% of young people on the internet every day, a number likely even higher at universities, the marketing possibilities should be obvious. 

With that in mind, developing a connection with today's students and your products, goods, or services via the internet is a must.  The young people of today are knowledgeable and eager to learn.  About news, politics, sports, and the whole world that is opening up to them.  The time is right to begin to build a solid foundation with them and your products.  It has been proven repeatedly that relationships built during college often last well beyond into adult life. 

Whether through computers, smart phones, iPads, or other devices, the students are watching and listening.  Putting your message in a banner ad on the college newspaper website, offering coupons and discounts, presenting product information can all be right at their fingertips.  College websites are unique in the way that they can simultaneously deliver campus-specific traffic alongside relevant campus information. 

If this all sounds intriguing for your company or business, OnCampus Advertising can help you find the most effective ways to get your messages across.  Contact us today to learn more developing your own solid on campus advertising campaign.  We have the experience with the student likes and dislikes, and how best to communicate with them.  Trust us to get your company message across campuses nationwide. 

While all good parents and guardians have high hopes that their sons and daughters are making the most of their college experience to further their education and define their careers, the reality is that there needs to be a little break in the studies from time to time.  It's the worn out old saying about "all work and no play" making Johnny go crazy!



With Spring Breaks on the horizon, some quick promotions around campus to grab the attention of the snow-bound and book-bound students.  They do deserve a break today!  If your company or business involves travel, lodging, tourism, great places to see, fun things to do, adventures of all kinds, or even a weekend get-away, advertising on the college campus can grab quick results. 

Perhaps your company supplies swim wear, camping gear, beach toys, summer clothes, hats, sunglasses, towels, bags, shoes, or boots.  Perfect for the ready college students ready for an adventure away from campus! 

As the picture suggests, today's college students are media savvy and media ready.  This makes on-line ads a perfect way for businesses to connect with them.  Young people on campus make full time use of their phones, iPads, Laptops, and even Desktops to stay current on news and events.  And new products, specials, sales, deals, and goodies. 

In addition, you can post promos around campus on billboards, displays, banners, bulletin boards, and on any campus transportation.  College newspapers also offer a easy to reach connect with the students.

If your business fits the criteria for the Breakers, and you would like to get your goods or services in front of the college youth who are waiting for them, come visit OnCampus Advertising today and let us help you get in the game!  Contact one of our experienced representatives and develop an advertising program that is made to fit your company, your products, and the college student market.  We can help you formulate an effective plan that will get you the results you seek, without blowing your marketing budget!  Come see us today!

Many recent articles have wisely pointed out several key factors for those marketers interested in reaching today's college students.  If your business is interested in reaching the Gen Y'ers, and developing a solid marketing relationship with them, it is imperative that you first truly understand how to connect with them. 



With so many media gadgets available today, you have to believe that the current college students not only have them all, but are well versed in using them.  And using them regularly.  Plus, they are quite adept at hopping back and forth between them, depending on where they are and what's easily available to them.  Interestingly enough, as the picture indicates, students do get a lot of good info from their college newspaper.  But, they don't stop there.  They also want to stay connected via their cells and smart phones, computers, iPads, televisions, and even radios. 

To develop a strong connection with this young generation, it is vital that your marketing strategy and game plan be designed to connect to them all.  And most importantly, connect with a consistent message!  Campus advertising is a wonderful market focus, because you have a group centered in one place - the college campus.  The students are, for the most part, new to the marketing world, getting to make their own choices for virtually everything, for the first time in their lives.  They are also developing market connections that they will very likely carry with them into their professional adult lives as well.

Knowing that their minds are fluttering through a mass of new information, as well as their new worlds on their own, and hopefully getting that college education that will define them, you really need to have a coordinated plan.  Here are a few key College Marketing thoughts that might help you better reach your young audience:

• Don't be afraid to venture into all types of marketing mediums - you never know what the students will be using.
• Be consistent across all market avenues with your message and theme.
• Try bold and creative new messages to help you stand out with your audience.
• Focus on products that can specifically be useful or appreciated by today's college students and millennials.
• Develop a solid understanding of what makes the students tick, what they want, what they like, and what they will buy. 

It is so important to get on campus and get involved, so you can better reach this young market.  And understand that the campus is one of the most rapid changing environments on the planet.  It is a wondrous place, packed full of new ideas, new hopes, new dreams, and new technologies.  The perfect place for new products and services!

If all of this fits into your business strategies, missions, and goals, do yourself a favor and get connected with a firm that specializes in helping companies like yours develop a solid College Marketing plan.  Because a firm that already has the experience and know-how in accomplishing the right connections can help you get there faster, and better.

OnCampus Advertising has been doing just that for many of your business neighbors for years.  They are ready and willing to do the same for your company.  To learn more about how you can create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

 

Many of the busiest fast food franchises are actually operating on America's college campuses.  In addition to an ever-growing variety of goodies in the college dining halls and cafeterias, many of the fast food chains have found their way on campus as well, bringing the students favorites a short walk away.  Whether it's a quick coffee or cappuccino, a hearty sandwich, salad, or cheeseburger, the students are loving it!

If this is possible, what does that say about the potential of advertising your business on the same college campuses!  It represents a constant, continual market opportunity.  Students are starving for the latest trends and gadgets, and it really is a captive audience.  One your business simply can not afford to overlook.

With innovations like on campus promotional activities, student newspaper advertising, college online advertising, and all sorts of university media marketing, they are there waiting for you!  OnCampus Advertising can help you sort through all of the possibilities and determine the best strategy for you.  If this sounds interesting to you and to your company, stop by our website and see for yourself.  See for yourself what others are doing already to develop connections with the huge on campus market.  Contact us today to get things started taking your business back to school!

The first week of the fall semester is usually called "welcome week" and is one of the most exciting times of the year on the college campus especially for incoming freshmen. It's also one of the most important times of the year for any company that does advertising to college students. This is when students are first introduced to new products and services that are targeted to them during their college years, so this is when companies need to make a strong, lasting impression.

Being a vendor or sponsor in a campus based event during welcome week is one of the ways to introduce a project or service to market to college students. Companies will be given tables, booths and electrical power to run their exhibit during the Vendor Fair. You can also sponsor and existing event such as outdoor movie night on the quad. This type of sponsorship could include numerous types of promotional media before, during and after this exclusive event. Another strategy used by companies to effectively connect with students is helping to sponsor orientation efforts by providing promotional give-a-ways. This last strategy is an excellent way to present the company brand to new students.

By mixing these events strategies into a college newspaper advertising campaign, companies will make an impactful impression on the incoming freshmen class. To learn more about how to connect with new students during welcome week, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com

The best types of branded marketing use more than one approach because this makes marketing campaigns more adaptable. Oftentimes, the more flexible a marketing strategy is, the more successful it will be because it reaches more people. Since people learn in different ways, use different types of media for news and entertainment, and could miss your message the first time around, you should always reach out to your market in as many ways as possible. Budget constraints mean that you have to settle on a few key strategies, but that can work out nicely with college campus marketing.

For example, it's always wise to put ads into the school newspaper but you shouldn't stop there. Most students will see the ads but not all of them will respond. Those that don't feel compelled to buy your products after looking at your college newspaper ads might just need to be convinced with other means. Try advertising in the online version of the college newspaper to keep them reminded of your company, and send out direct emails to make sure that they know just how much they need to check out your products and services.

To learn more about selling to the college student campus market, contact us online, or call OnCampus at 617-523-9801 today!

College students represent an interesting marketing dynamic because much of their life for four to six years is associated with their college campus. It acts as their home away from home and is shared with people of a similar age group in similar circumstances. They also live in generally higher densities than people in towns and most average mid-sized cities in the United States of America and Canada. These factors make the college campus a hotspot for youth marketing with the goal of selling large numbers of products to individuals from the college age niche market.

Advertisements in the college newspaper are an essential and basic aspect of effective marketing to college students because so many students read it. This strategy works for the present but it can also make an impact on the choices that students make well after graduation. The reason for this is because the decisions that students make during their college years may stay with them for decades. For example, if they like the laundry detergent they decided to use during college, they just might keep using it until their own kids head off to college. The same goes for any number of other products that they decided to use during college.

Learn more about how media services can be used for marketing in a college campus environment, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com

The college campus is a veritable hotbed of marketing and sales potential. Thousands of people representative of an age group that loves to spend money live there, even more visit most days of the week, and they also make up a wide range of niche markets. One easy way for a variety of sectors to reach a large number of college students that happen to be potential clients and customers is with billboards. Here are a few reasons how this marketing ploy can have an impact on college campus marketing:

• Billboards will be seen- They are just too big to miss and that’s what makes them such   effective means of getting your message across to college students. Ads and messages engineered for the college age demographic need to be used and since billboards showcase such marketing materials, they need to be very direct.
• Billboards can be placed at strategic sites on or off campus- They are easy to see but work best when placed where college students can’t ignore them. Good sites are at the edge of parking lots and along thoroughfares used by students.
• Billboards are great for branding- It’s always important to make branding part of the college student marketing equation to psychologically link your company or products to the memorable college experience.

To learn more about the benefits of billboards and other media services when marketing to college students, contact us online, or call OnCampus at 617-523-9801 today!

The dynamic atmosphere and concentration of young people who represent a wide variety of niche markets ensure that every college campus is filled with excellent opportunities for marketing.

There are a number of ways in which campus advertising and campus marketing can be done and they of course vary by circumstance and target market. However, one very important aspect of marketing that should always be utilized no matter which group of students is being marketed to is lead generation.

Lead generation should always be incorporated into marketing strategies that target college students because:

• Even if they don’t have money now, they will have funds soon- The average college student doesn’t exactly have pockets overflowing with cash but you better believe that most do have money to spend. Even if they don’t have funds for buying products at the start of a marketing campaign, there is a good chance that they will have the money a month or so later. Get their contact information to make sure that they can be directly marketed to when they have money and are ready to spend it.
• They represent future professionals- In a few years those same college students are going to graduate, many will find jobs and be starting families, and they will have much a stable source of income. Even if they don’t buy your products during their college years, they could become loyal customers after graduation.

To learn more about how media services can be used to connect with large numbers of college students, call Will Dunning now at (888) 428-7237.

The college campus is like a town or, in the case of some large universities, more like a small city. However, one of the biggest differences between a college campus and a town is that while towns are populated by people of all ages, there is more or less one main age demographic at universities. Sure, there are seniors citizens and many professors and university staff in their 30s and 40s but the majority of people on campus are between 18 and 25 years or age. Filled with hope and brimming with enthusiasm, these young, active adults make for a valuable target market.

Companies that sell products used by this age group can see a huge return on marketing investments when they focus their campaigns on college campuses. This is because marketing products to twenty-somethings with off campus campaigns that use media seen by the general public only reach a small percentage of the target market. Sure, advertisements and youth marketing can be geared towards certain television programs and radio shows used by this age group but they can’t match the marketing potential of campaigns carried out in the places that harbor the highest concentration of the target group. OnCampus Avertising has the experience and ability to help companies connect with the college student demographic.

To learn more about the media services they offer, contact David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com

College and university campuses are goldmines for campus advertising and marketing to the college age demographic about various products and services but they are also fantastic places to recruit promising employees.

Many college students look for part time positions while those in their senior year are especially motivated to find a position related to their career and if hired, will work hard to become established within the company.

Most companies realize this and set up booths in job fairs held on campus for this purpose but there are also other means of marketing to students to find new people who can bring fresh expertise to the team.

One such outlet that companies can use to locate the workers they need is the college newspaper. Just as with off campus newspapers, companies can post job openings or express an interest in hiring certain types of people in the classified section of the paper. The reason that this is such an excellent means of finding the best workers is because college newspapers are read by most students on campus. They certainly check the classifieds so companies can expect immediate responses from a number of students in search of a job. Depending on the position available, some might not meet the requirements, but there will always be a few that show a great deal of promise.

Learn more about the media services offered by OnCampus Advertising by contacting David Page at 617-523-9801 or by emailing him at dpage@oncampusadvertising.com.

Brand building on college campuses should be a key element for any product or service targeted at this age demographic.  College students view life from inside their campus bubble and connect best with messaging targeted specifically at them on campus.  General market campaigns tend to miss college students as they are quick to realize and dismiss messaging is not specifically for them. 

Product sampling is an effective promotional stategy to introduce college students to a new product or service.  Distributing samples on campus not only connects to the student given the sample, but it incorporates students themselves into the media.  When students wear branded hats, t-shirts or sweatshirts featuring the company logo, it won’t go unnoticed by their fellow students. Every time a student writes with a pen that carries the company logo, classmates will see the brand. If they drink from branded plastic cups at a party, all the more fun.  Sampling extends your media into the students' life and can associate it with fun and positive experiences.

Once a product is introduced on campus, longer term branding can be build using more traditional media, including college newspapers, out-of-home displays on campus or direct marketing strategies. 

Contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com to learn more about using media services for connecting with college students.

Marketing and advertising on the campuses of universities and colleges is a powerful strategy for connecting with potential college student clients.  College students can relate to each other because they belong to the same generation and are sharing the college experience but this doesn’t mean that just one strategy is sufficient for marketing to students.  Advertisers can best break through the dynamic atmosphere of the college campus and make sure that marketing materials reach as many students as possible by using multiple media channels to deliver their message.

Multi-media strategies keep an advertiser's message fresh and varied in the mind of the student.  Instead of a single medium that will repeatedly deliver a message in the same context, mix it up.  One day the student will see an advertisement in the college newspaper, the next in an email, then they see the same message on a bus shelter or bulletin board poster.  The incremental impression of a multi-media approach will surpase the incremental impression delivered by a single medium, giving advertisers more bang for their media investment. 

Learn more about how media services can help your company connect with college students, contact us online, or call OnCampus at 617-523-9801 today.

There is a different sort of dynamic on a college campus compared to the dynamic of cities, towns, or malls. For one thing, the age demographic is very different since the majority of people on campus are between 18 and 26 years old. College campuses tend to have more green space and open areas compared to cities and towns and they were built with the pedestrian in mind. There might be parking lots and a few roads but in general, people do a lot of walking on campus. These considerations should be taken into account when developing strategies for campus marketing.

One strategy that works well in the exciting, fresh atmosphere of the college campus is that of using promotions to connect with students. A few ideas for effective promotions for the college campus are:

• Give away promotional materials- These can be tee-shirts, cheap hats, cups, pens and other objects that college students find useful. Tee-shirts in particular are an excellent means of brand promotion as students who wear them act as miniature, mobile billboards.  The key is choosing an item that students will use and use repeatedly.
• Contests- College students love to win free stuff so hold a contest whereby students can win one or more of your products. Make the contest fun to promote positive association with your company.
• Coupons- Hand out coupons with street teams, include them in welcome packets, and put them into the newspaper. Students will appreciate it and will experience your product upon using them.

Learn more about promotions and other media services for marketing on the college campus with OnCampus advertising.  Contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com

The college campus is the place to go for marketing to people in their late teens and early twenties. Many companies realize this and the competition can be fierce. For this reason, a number of creative strategies need to be incorporated for effective college campus marketing. One excellent strategy for campus marketing that works well for connecting with college students is sponsoring an event on campus.

Companies that sponsor events on campus will directly interact with students and be able to connect with them on a one on one basis. By placing a product in the hands of a student or personally explaining a specific service that a student is probably the best most cost effective way to promote your product or service.

There are a variety of ways to sponsor a campus event. Some marketers sponsor the new student orientation while others have pop-up stores during the welcome week when students return to campus for the fall semester. One creative way to reach students when the weather is nice is to sponsor a movie that is shown on the quad. Students will see your brand on the popcorn bags as well as multiple other forms of media at the event.

Contact OnCampus advertising at info@oncampusadvertising.com to learn more about effective strategies for marketing on the college campus.

Marketing to college students is a very cost efficient way to reach a portion of the youth market. Most brands depend on general market advertising campaigns to promote their product or service to tweens, teens and college students. This certainly can be accomplished; however, the general market approach will be more costly and be less effective than targeting each of these demographics specifically. This is especially true if you are trying to advertise to college students.

The college campus is the perfect microcosm for advertising campaigns targeting students in the youth market. Advertisers can pick and choose from a variety of campus-based media to appropriately place their marketing message onto a medium that is most suitable for a successful campaign. The best part is that every advertising dollar spent will reach your target audience so there is little waste. This will greatly increase ROI.

College media options include: college newspaper advertising, both online and the print edition, out-of-home media, campus events and other guerrilla marketing strategies. It is best to work with a professional and have a strategy customized to your brand and placed on the college campuses that are most suitable to maximize the success of your advertising campaign.

Contact Will Dunning by phone at 617-523-9802 or by emailing him at wdunning@oncampusadvertising.com to learn more about marketing to college students.

Every company with products or services that can be used by people between the ages of 18 and 30 should take advantage of the concentrations of this age demographic found on college campuses. It would be unwise not to carry out marketing campaigns that focus on the places that harbor the target market. Nevertheless, some marketing strategies are going to work better than others and marketing teams need to take this into serious consideration to design the most effective means of connecting with college students.

Although the possibilities are many, here are a few tips for effective college marketing:

• Use sales or marketing reps from the same age demographic as college students - Such marketing street teams are highly valuable due to their direct interaction with and ability to relate to students.
• Do promotions that are designed for college students - College students love promotions and flock to free samples. What better way to give them a taste of your product? But design your promotion to specifically speak to college students.  Students do not connect with the rest of the world and react better to messaging and promotions that speak directly to them. 
• Advertise in the college newspaper- This one can’t be emphasized enough! Here we have a free publication faithfully perused by most students on campus. It ensures that a large number of students will experience your ad or brand and they will be more likely to buy from your company because of your support for the paper.

To learn more about how your company can use marketing campaigns and campus media to connect with college students, contact Will Dunning by phone at 617-523-9802 or by e-mailing him at wdunning@oncampusadvertising.com.