Canadian College Newspaper Advertising

Canadian College Newspaper Advertising is a good and effective way of how to market to students throughout Canada.

Tapping into the college media network in Canada will increase your reach by increasing your audience. In the 2001-2002 school year, there were 689,700 students in Canada enrolled in full-time and part-time undergraduate studies at post-secondary institutions such as universities, colleges, and trade schools. And post-secondary enrollment has been rising. Between 1997/98 and 2001/02, the number of students enrolled in undergraduate programs rose by 8.5%.

Canadian college newspapers are written by students for students, while offering you a traditional print advertising medium through display ads, free standing inserts and other customized formats. 

• The Cord Weekly (Wilfrid Laurier University)
• Imprint (University of Waterloo)
• The Martlet, The Ubyssey and The Peak in British Columbia
• The Gateway in Alberta
• The Sheaf in Saskatchewan
• The Manitoban in Manitoba
• The Charlatan
• The FulcrumThe Varsity
• The Eyeopener (Ryerson University)
• Arthur (Trent University)
• The Gazette (the University of Western Ontario) and the Excalibur in Ontario
• The Link
• The Concordian (Concordia University, Montreal)
• The McGill Daily
• The Campus (Bishop's University)
• McGill Tribune in Quebec

Take advantage of marketing to campus and university media of the world's second largest country!

If you are a Canadian company or a company located somewhere else in the world and are looking for marketing to students, then Canadian college newspaper advertising is the way to go.

Most college newspapers have stands throughout campus and more importantly, the papers are free.  Some newspapers are daily periodicals whereas others are weekly.  With stands located throughout campus, most students will grab a paper to read between classes or to have something to browse through on their bus ride home. 

Taking a look at the US market, you can see why college newspaper advertising is important:

• College newspapers have an incredibly high 82% readership rate in the U.S.
• College students, during their college career, make countless first-time buying decisions
• There are over 18 million college students in the lower 48 States
• Today's college students are going to be tomorrow's decision makers, customers and parents
• College newspapers are written by students for students
• Disposable income! The National Center for Educational Statistics reports that more than 18 million US college and university students spend over $200 billion annually

You might be thinking that the options as far as newspaper advertising is concerned is limited.  However, it's just the opposite.  With the advent of the Internet and since the majority of college newspapers are now online, you not only have the option of advertising in print, but also on the Net.  And with the ability to advertise on the Internet, then you will also show up on mobile phones, iPads and more.

Of course the traditional methods of advertising in university newspapers is also an option - you can request a display ad or a free standing insert, for example.

If you would like to learn more about why advertising in student newspapers would be worthwhile for your company in particular, please get in touch with OnCampus Advertising.