According to recent studies and news reports, the trend of graduating high school seniors entering college has been upward, and continues to improve each year.  For businesses focusing on the college campus market, this trend is great news.  It means that the target group is growing, and larger numbers of incoming students means more potential customers. 

The Freshmen Market is a key one in that it is the ideal time to begin developing that business relationship.  This group is newly on their own, hard driven to observe and learn, and anxious to get started in the big world.  Not only are they busy stocking up on all of the supplies, equipment, furnishings, and decorations they will likely keep throughout their collegiate careers, but they are also building new relationships with food, beverage, and entertainment vendors and establishments.  They are ready, willing, and able to check out your products!

In addition to addressing the incoming Freshmen when they get to campus, some great possibilities exist with the high school seniors out touring the various college campuses.  Ad campaigns that include things like promotional items, informational handouts, and location maps can all alert the prospective collegians to your product, goods, or services. 

Advertising campaigns utilizing email, direct mail, text messages, college newspapers, online banner advertisements, give-aways, and many other connection means are sure to attract plenty of attention with the new college students.  OnCampus Advertising specializes in helping companies develop an advertising strategy that will effectively promote their products. 

Besides direct marketing strategies, you should also plan to be a part of Orientation College Newspaper Editions, Touring promotions, sponsoring freshman programs and welcome events, and making that great first impression with large numbers of new students all at once!

To learn more about connecting with the college new-comers and wanna-bes, contact us today, and let us help you get started.  The junior and senior high school students will be making the rounds this Spring, followed by Orientations, and Fall Semesters, so don't delay.  As they say, time is money!

With college costs continuing on the rise year after year, it is a wonder that today's college students have any money to spend on anything else.  Tuition and Room & Board post increases annually, irrespective of what the market or economy are doing.  This places a huge financial burden on the students of today and their families who likely are supporting them to some degree.

A recent study by the Department of Education revealed that over 65% of all undergraduate students are receiving some form of financial aid.  Truly an indicator of how expensive things have gotten.  No longer is the good old "college savings account" or fund enough!  A positive spin on the high number on all of the aid, is that it is allowing many more lower income families to get their children into college. 

With such high college costs, and increasing financial aid, the majority of students in college just do not have much spare cash to spend.  For companies that want to market their products and services on campus, this means "in touch" advertising strategies that understand the limitations.  For sure, students still are buying food, beverages, books, supplies, and a wide range of other goods and services.  The trick for businesses is to develop marketing campaigns that promote savings, discounts, sales, and low prices. 

The college student of today is most adept at finding ads online, SMS, in the campus newspaper, on bulletin boards and posters, in fliers, and all around campus.  If you are interested in developing an effective college campus marketing plan, contact OnCampus Advertising today.  Our Sales Representatives specialize in designing individual programs that will fit your business and products, and how to best promote them on today's college campuses. 

Remember, you are not only advertising to those enrolled in college now, but also to the future graduates entering the work force.  With a good plan, you can build a relationship that will last for a lifetime!  Contact us right away and let us help you get that relationship started.  It's a great long-term investment you can not afford to miss!

If you are looking for an innovative and practical way to market your products on college campuses, you may want to give Pizza Box Ads a look.  With the average pizza shared by 2 to 4 students, at a meal lasting 30 to 45 minutes, you can get your message in front of a lot of hungry young people.  We are able to geo-target the pizzerias where college students eat.


Pizza Box Advertising is, simply put, your Ad on a Pizza Box.  The printing quality is magazine quality.  You can offer coupons, discounts, announce events and promotions, or just let the campus community know about your products.  What better way to get your information a few feet away from your target consumers!

With research suggesting that over 90% of the people in the United States admitting to being "pizza eaters", you can see where the numbers can go, and rather quickly.  It is without question one of the easiest and quickest methods to reach your audience, and get your words across.

Our distribution network will get your pizza box advertising to the campus-centric pizzerias at the specific colleges you want.  Over the course of a month or longer, your targeted college students will see you messaging every time they reach for a slice. 

Here at OnCampus Advertising, we can help you and your company get started with a Pizza Box Ad campaign, and merge it with many other marketing strategies designed for the college students.  With options like college newspaper advertising, bulletin boards postering, online advertising in college newspapers, and others, we can help you layout a strong overall game plan for marketing on campus.

Contact us today to get your business in front of this brave new world on campus.  Our distribution reaches a national network of independent pizzerias across the United States and Canada.  You can target nationally, by metro market, or individually by college campus.  The choices are endless, and the choices are yours.  Give us a jingle today and we'll get your word out there!

Studies have confirmed that college-centric online marketing has a tremendous presence on college campuses all across the United States and Canada.  With more than 80% of young people on the internet every day, a number likely even higher at universities, the marketing possibilities should be obvious. 

With that in mind, developing a connection with today's students and your products, goods, or services via the internet is a must.  The young people of today are knowledgeable and eager to learn.  About news, politics, sports, and the whole world that is opening up to them.  The time is right to begin to build a solid foundation with them and your products.  It has been proven repeatedly that relationships built during college often last well beyond into adult life. 

Whether through computers, smart phones, iPads, or other devices, the students are watching and listening.  Putting your message in a banner ad on the college newspaper website, offering coupons and discounts, presenting product information can all be right at their fingertips.  College websites are unique in the way that they can simultaneously deliver campus-specific traffic alongside relevant campus information. 

If this all sounds intriguing for your company or business, OnCampus Advertising can help you find the most effective ways to get your messages across.  Contact us today to learn more developing your own solid on campus advertising campaign.  We have the experience with the student likes and dislikes, and how best to communicate with them.  Trust us to get your company message across campuses nationwide. 

• Print - placing advertisements in the college newspapers, bulletins, and fliers that all wind up right in the hands of the students.  These can be published daily, weekly, or monthly, depending on the size and structure of the campus, but all reach the right audience.
• On-line Media - provides an optimum opportunity right on the college websites, through use of banner ads, specials, promotions, coupons, and more.  Whether the student is using his lap-top, iPad, smart phone, or the desk top in the library, they will be dialed in!
• Out-of-Home - this is a wide open opportunity to reach the students with ads all around campus - in bus shelters, inside the campus or local modes of transportation, on billboards, bulletin boards, kiosks, or anywhere on campus where students are on a daily basis. 
• On-Product or Pizza Box Ads - placing ads on packaged products frequently bought by students is a quick and simple way to connect.
• Campus Promotions - use of event sponsorships that attract large numbers of college students is a great way to promote your products and show your support of their lifestyles and interests.

• Don't be afraid to venture into all types of marketing mediums - you never know what the students will be using.
• Be consistent across all market avenues with your message and theme.
• Try bold and creative new messages to help you stand out with your audience.
• Focus on products that can specifically be useful or appreciated by today's college students and millennials.
• Develop a solid understanding of what makes the students tick, what they want, what they like, and what they will buy. 

It is so important to get on campus and get involved, so you can better reach this young market.  And understand that the campus is one of the most rapid changing environments on the planet.  It is a wondrous place, packed full of new ideas, new hopes, new dreams, and new technologies.  The perfect place for new products and services!

If all of this fits into your business strategies, missions, and goals, do yourself a favor and get connected with a firm that specializes in helping companies like yours develop a solid College Marketing plan.  Because a firm that already has the experience and know-how in accomplishing the right connections can help you get there faster, and better.

OnCampus Advertising has been doing just that for many of your business neighbors for years.  They are ready and willing to do the same for your company.  To learn more about how you can create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

Despite the troubled economy over the past several years, Online Advertising is again recording revenue growth in 2011.  Thanks to the visions of people like Steve Jobs and others, internet capabilities have continued to develop, grow, and prosper.  The majority of the population has become computer-literate, and possess some form of on-line connect on device. 

One has to look no further than the uprisings in the Middle East, and the use of cell phones to keep the revolutionaries connected.  We can easily see the tremendous advantages now available in keeping everyone informed and up-to-date.  No longer can the truth be hidden from the masses!  All a good thing.

It also allows companies to instantly reach their target audiences, with clear, concise, colorful, and informative advertising.  This has been increasingly prevalent with college campus marketing plans.  While nearly everyone on the planet appreciates the instant access to news and current events, today's college students are starved for it.  They are the most connected, savvy, and educated on the latest technology.  You can reach them easily on a number of different marketing mediums. 

2011 has been another strong year for banner advertising.  The attached graph from the Interactive Advertising Bureau ( IAB ) Internet Advertising Revenue Report clearly shows the tremendous growth in Online Advertising Revenues from 2000 to 2011.  And there are no indications that it is about to slow down any time soon!  

With the overall market success of on-line ads, reaching the campus audience has also enjoyed tremendous growth.  With such a highly focused demographic, this is the ideal market to be heavily involved in.  If your company's products are at all attractive to the Gen Y group, you simply cannot afford to not focus on them.

Major industries including Retail, Telecom, Computing products, Consumer Goods, Pharma, Entertainment, and others have all experienced substantial growth in recent years.  The adjacent chart depicts this increase, in total over 23% just from 2010 to 2011 alone.


College Newspaper Advertising Websites have also realized substantial growth as a media for the college student of today.  The College Papers have always been a widely read source of information for the campus population, and by transitioning these on-line, it only makes it easier.  With instant access to the latest campus news, in an interactive format, students can stay connected. 

It only makes good sense then that
such a medium be a prime target for on campus advertising!  If students have the access and the know-how, they can be reached 24/7.  As the chart above indicates, growth is spread across a wide spectrum of products, all in line with college student needs.  At OnCampus Advertising, we strive to be your source for making these on campus connections.  

You will find that we can help you with above the fold premium ad placement on the sites that students stay connected to, giving you optimum visibility.  Give us a call at OnCampus Advertising today - at 617-523-9801 and let us help guide you towards a successful college marketing game plan.  You can also easily contact us online whenever you're ready!  The students are waiting!

No matter what type of business you're in, if your potential customers don't find your advertising believable, it doesn't matter how good your product is.  If the buyers don't trust in you, your marketing job just got that much tougher.  It doesn't need to be that way.




By focusing your attention on matching your marketing messages with your other information, and insuring that all of it is of value to the consumer, you will present your company as reliable and trustworthy.  A solid information source that customers know they can believe in.  Match that with your already reputable goods or services, and you've built a winning combination.

It is also important to properly manage your marketing content - which includes more than just your advertising messages.  Maria Pergolino, Senior Marketing Director at Marketo, points out recently that it also has to flow through your blogs, videos, tweets, images, white papers - every message you share.

This thought is especially true in the world of college campus marketing.  The college students of today are like infants in the brave new world of buying products, and developing relationships.  Today's marketing has mushroomed with technology into a wide array of delivery methods.  The Y-2 students can be reached on the computer, their cell phone, TV, radio, and the good old college newspaper.  They can be tweeted, facebooked, emailed, texted, or videoed in an instant. 

If they are receiving mixed messages about your product, type, or line, when they are already a bit overwhelmed by the entire process, you've lost.  And you will find a rough road to get them back.  By connecting all of your content, you insure that your message to them is consistent, stable, and, most of all, trustworthy.  These newcomers to the market place will hang onto that trust as they continue their education and enter the work force. 

Building such a marketing strategy isn't always the easiest task, and it often makes good sense to seek out help from those who have experience in this arena.  OnCampus Advertising has been providing this guidance for years, and can use that to help you build the best plan for your business. 

Take a few minutes today and connect with us on-line on our website.  One of our professionals will be happy to get you started.  Feel free to take a little walk through our OnCampus Advertising website and get an idea of what and how we can help you.  We're ready whenever you are.

• Being a good parent
• Having a successful marriage
• Helping others in need

Using SMS Text Messaging to direct advertisements to the college campus market is fast becoming the most effective way to reach today's Gen Y'ers.  Having "grown up" with a cell phone in their hands, today's college student walks all across campus with a mini billboard in their pockets.  Accustomed to sending and receiving text messages in nano seconds, they are by far the most receptive to this latest marketing technology.

Text Marketing originally envisioned the typical baby boomer sales and marketing reps using their cell phones to connect with their business customers and vendors.  While a definite winning game plan, it struggles with the acceptance of the cell phone as a means of exchange.  Way more comfortable with the mountains of paper documents, they have been slower to react.  This has been shown in studies of both boomers and even Gen X'ers. 

Putting your message into the hands of desired recipients that want your products, and having the assurance that it will not only get read, but read quickly, is a huge advantage in the booming market of Campus Advertising.  Today's students want to know what, who, where, and how much in an instant, so they can locate and purchase.  Many are ready, willing, and able to purchase on-line over the phone as well. 

Recent studies confirm that the Millennials ( people aged 18 to 34 ) are 33% more likely to "need" the mobile connection on a routine basis.  They are 26% more likely to include social networking in their daily lives.  Most importantly, the studies reflect that the Gen Y'ers are 57% more willing to look at a text ad, and twice as ready to respond to one!

If building a successful marketing network with today's college students is the mission, SMS Text Marketing is indeed a necessity to fulfilling that mission.  It can truly open the door to some solid long-term relationships with the college youth, who will most likely continue them long after graduation.  Finding the right company to help you build a solid college campus marketing strategy is the next big key, so that you don't waste any time in developing these connections, and so you can take advantage of all the possibilities.   

To learn more about how to create successful programs for marketing to college students, contact us online, or call OnCampus Advertising at 617-523-9801 today. 

Studies by the Department of Education have demonstrated that college graduates tend to earn more than high school graduates. This has been common knowledge for some time, but less people realize that college graduates also tend to have more full time jobs than people who only have high school diplomas. However, the most telling trend of the buying power of college graduates (compared to people who end their education upon completion of high school) is that since 1980, there has been a growing difference between median salaries of high school and college graduates with high school graduates earning a great deal less.

Such studies highlight the importance of advertising to college students to establish long term relationships with your brand. College students will be the people who have more buying power in the future so companies should begin with brand recognition efforts through college campus marketing. A combination of effective strategies can include college newspaper advertising, out-of-home advertising on college campuses, promotional campus events, and more direct strategies.

To learn more about how your company can use such marketing strategies to introduce your brand, contact David Page at 617-523-9801 or email him at dpage@oncampusadvertising.com